Trevor A.
Yelp
My wife and I ventured back to Lure for an anniversary dinner, hoping to rekindle the fond memories of our last visit two years ago. At the time, it was a place that really understood how to let seafood shine--simple, fresh, confident. We learned quickly, though, that Lure has gone through a reinvention, a complete menu revamp, and is clearly trying something new.
The service? Still good. The staff is attentive in a way that feels effortless. Every member of the team seems to know what you need before you do, which is no small feat. No complaints there. But the food, which used to be the main attraction, felt like it was in the middle of an identity crisis.
Take the tuna, for instance. It used to come with crispy chips, but now they've paired it with sourdough toast. A bold choice, I suppose, but not one that works. Rather than dipping a crisp chip into the tuna, it sat on toast for a while, making it a little soggy. The shrimp, still a winner, was about the only thing that reminded me of why we came back.
And then came the oysters, a decision I'll regret. By the third one, I was suddenly rushing to the bathroom. Something in that oyster and I did not get along, and I'll spare you the details, but let's just say I won't be forgetting it anytime soon.
After that lovely interlude, I immediately felt better, and I was determined to give the rest of the meal a shot. But when the tamale arrived, it was swimming in mole sauce to the point that I wasn't even sure what I was eating. Crab, I think? Or lobster? Who knows? The flavors were so muddled that the seafood was entirely lost. And the crab roll? A once-delicate dish now overwhelmed by a heavy hand with the sauces. Whatever light touch they once had is long gone. Look, crab and lobster are divas. They don't need all this dressing up. A little butter, maybe a sprinkle of salt and lemon, and they'll take center stage. What I got was a cacophony of flavors, each jostling for attention but delivering only noise.
I get that they're trying to reimagine the place, bring something fresh to Midtown with this new menu. They've certainly succeeded in shaking things up. But for $200, I think next time I'll head to The Optimist, where the seafood still knows how to stand on its own, without being buried in a sea of unnecessary flourishes.
In the end, it's hard to see past the oyster debacle. I know, I know, raw shellfish is a gamble. Apparently, my oyster didn't get the memo that it was supposed to be safe in October, a month very clearly with an "R."