Madison Fare
Frozen yogurt shop · Greenwich Village ·
Greek yogurt boutique with viral toppings and pistachio cream
Information
1 W 8th St, New York, NY 10011 Get directions
Greek yogurt boutique with viral toppings and pistachio cream
1 W 8th St, New York, NY 10011 Get directions
"A frozen yogurt favorite from the Upper East Side expands downtown with its signature swirl-focused shop now in the Village." - Tierney Plumb
"Upper East Side favorite Madison Fare has expanded to the West Village, bringing with them their viral froyo and impressive toppings bar. NearbyMimi’s, which also opened this year, has some serious competition. We've also heard good things about their hot chocolate." - Willa Moore
"On 8th Street I watched the uptown interloper that had already earned a reputation as the Upper East Side's premiere home for fro-yo draw long lines for its niche, more expensive product: $9 for a six‑ounce cup of perceptibly probiotic, small-batch Greek yogurt sweetened just enough to be a base for elaborate toppings. The pistachio-knafeh topping that went viral in summer of 2024—and other signature finishes like pistachio sauce, raspberry and mango coulis, matcha crumble, cardamon walnuts, yuzu granola, honeycomb and baklava—are applied from a toppings-focused downtown shop with a Plexiglass wall separating customers from a banquet of sauces, preserves, nut butters, crumbles, candied nuts and a mountain of honeycomb. Owner Amin Kinana, who originally stocked cakes and chocolates before the fro-yo took off, now runs two machines (each serving four ounces per minute, with a third on order) and personally manages the frantic rush, carefully layering requested lashes of coulis and avalanches of crunchy pistachio sauce; patrons praised the “fancy” pistachio elements and cinnamon pecans, noted a lack of fresh-fruit toppings, but still deemed the yogurt “great.”" - Tammie Teclemariam
Hung Tran
Nari Yang
Cosima Kymissis
Quynh Anh Pham
Michelle C
Sabrina Urban
Sabrina Jiang
Caitlin Ramiro