Madison Fare

Madison Fare Opens a New Fro-Yo Shop in Greenwich Village

"On 8th Street I watched the uptown interloper that had already earned a reputation as the Upper East Side's premiere home for fro-yo draw long lines for its niche, more expensive product: $9 for a six‑ounce cup of perceptibly probiotic, small-batch Greek yogurt sweetened just enough to be a base for elaborate toppings. The pistachio-knafeh topping that went viral in summer of 2024—and other signature finishes like pistachio sauce, raspberry and mango coulis, matcha crumble, cardamon walnuts, yuzu granola, honeycomb and baklava—are applied from a toppings-focused downtown shop with a Plexiglass wall separating customers from a banquet of sauces, preserves, nut butters, crumbles, candied nuts and a mountain of honeycomb. Owner Amin Kinana, who originally stocked cakes and chocolates before the fro-yo took off, now runs two machines (each serving four ounces per minute, with a third on order) and personally manages the frantic rush, carefully layering requested lashes of coulis and avalanches of crunchy pistachio sauce; patrons praised the “fancy” pistachio elements and cinnamon pecans, noted a lack of fresh-fruit toppings, but still deemed the yogurt “great.”" - Tammie Teclemariam