"Verdict: The drinks and donuts are delicious, even if that means eating so much dairy you bloat like a cream puff. If everything tasted as good as it looked, every influencer-riddled restaurant would be a hit. But that’s not how the world works, and why we expected Memorylook to be another eye-grabby gimmick. But we were wrong. This sleek, modern coffee shop in Koreatown makes cream-topped einspanner lattes that are, surprisingly, not too sweet. They’re rich and airy like a milk-flavored cloud, so you can still taste the espresso or matcha poured inside. The unnecessarily fancy donuts are also a hit, especially the creme brulee flavor that’s roughly 80% vanilla cream and coated with a glossy, shattering sugar finish. It’s dairy-on-dairy, but we wouldn’t have it any other way." - sylvio martins, brant cox, nicolas zhou, cathy park
"Memorylook doubles as a flagship store for a chic eyewear brand, and while we can’t confirm if the sunglasses are worth the cost, the drinks certainly are. The matcha einspanner looks like a marble with its bright green, beautiful swirl. And because the whipped cream on top isn’t too thick, you can sip it right away without having to stir or slurp the whole layer off like a human pool skimmer." - cathy park
"Verdict: The drinks and donuts are delicious, even if that means eating so much dairy you bloat like a cream puff. If everything tasted as good as it looked, every influencer-riddled restaurant would be a hit. But that’s not how the world works, and why we expected Memorylook to be another eye-grabby gimmick. But we were wrong. This sleek, modern coffee shop in Koreatown makes cream-topped einspanner lattes that are, surprisingly, not too sweet. They’re rich and airy like a milk-flavored cloud, so you can still taste the espresso or matcha poured inside. The unnecessarily fancy donuts are also a hit, especially the creme brulee flavor that’s roughly 80% vanilla cream and coated with a glossy, shattering sugar finish. It’s dairy-on-dairy, but we wouldn’t have it any other way." - sylvio martins, brant cox, nicolas zhou
"Everything at this sleek Koreatown cafe is more aesthetically pleasing than it needs to be, including the donuts. Their torched creme brulee donut is so shiny you can see your reflection and thankfully, it tastes even better than it looks. The dough is light and spongy, the sugar crust shatters on first bite, and they’re each filled to the brim with not-too-sweet vanilla cream. There are four other flavors to choose from, like tiramisu, matcha, and a powder-dusted strawberry cream (our second favorite), but one cream bomb is usually enough for us in the morning. " - nikko duren, brant cox, sylvio martins
"Though most head to Memorylook for its gorgeous cappuccinos and tea lattes, the doughnuts are also worth ordering. They’re made on-site in flavors like strawberry cream, creme brulee, tiramisu, and matcha brulee with a fluffy cream cheese filling." - Mona Holmes