Nordic Bakery

Bakery · Soho

Nordic Bakery

Bakery · Soho

4

14A Golden Square, London W1F 9JG, United Kingdom

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Nordic Bakery by null
Nordic Bakery by null
Nordic Bakery by null
Nordic Bakery by null
Nordic Bakery by null
Nordic Bakery by null
Nordic Bakery by null
Nordic Bakery by null
Nordic Bakery by null
Nordic Bakery by null
Nordic Bakery by null
Nordic Bakery by null
Nordic Bakery by null
Nordic Bakery by null
Nordic Bakery by null
Nordic Bakery by null
Nordic Bakery by null
Nordic Bakery by null
Nordic Bakery by null
Nordic Bakery by null
Nordic Bakery by null
Nordic Bakery by null
Nordic Bakery by null
Nordic Bakery by null
Nordic Bakery by null
Nordic Bakery by null
Nordic Bakery by null
Nordic Bakery by null
Nordic Bakery by null
Nordic Bakery by null
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Nordic Bakery by null
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Highlights

Nordic Bakery serves freshly baked, delightfully sticky Scandinavian cinnamon buns and savory rye sandwiches in a sleek, minimalist Soho spot.  

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14A Golden Square, London W1F 9JG, United Kingdom Get directions

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@nordicbakery

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14A Golden Square, London W1F 9JG, United Kingdom Get directions

+44 20 8127 5827
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@nordicbakery
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@nordicbakery

$$ · Menu

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Aug 2, 2025

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@goop

"Walk by any time of day and you’ll run into the smell of freshly baked cinnamon rolls. They’re a perfect treat and so is the smörgâs-inspired menu of dark rye bread sandwiches. The space is, as befits the name, pared down, modern, and an ideal place for grabbing a quick, casual bite. There are two additional locations in Marylebone, one on Dorset and another on Cavendish."

The Central London Guide
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@onthegrid

"Nordic Bakery, Soho. Sit on an Alvar Aalto-designed chair whilst sipping your coffee from a Kaj Franck-designed cup at this Scandinavian-style bakery. The minimal shopfront, wood-paneling and modernist typography posters continue the pared back aesthetic. The menu features typical Nordic ingredients such as cured salmon, Jarlsberg cheese and rye bread, and the cinnamon buns are not to be missed!"

London
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@eater

The Best Places to Fika Swedish Style in London - Eater London

"This small chain of cafes take fika seriously. Coffee is served in large mugs and the cinnamon rolls are enormous, in the Finnish style. There are also buns filled with blueberry or lingonberry jam on offer and the Swedish classic, Tosca cake — a soft sponge cake with a crispy almond caramel." - Alex Peake-Tomkinson

https://london.eater.com/maps/best-fika-london-swedish-buns-bakeries
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@eater

Bao, Brioche Buns and Morning Buns Are London’s Best Buns - Eater London

"Live out a true Scandi noir drama over one of Nordic Bakery’s signature cinnamon buns. Available in little and large versions (is there even really a choice to be made?), these flawless buns have a sticky glaze and are perfectly sweet, spicy and buttery. They’re also baked throughout the day in the Soho café for that fresh-out-of-the-oven flavour." - Daisy Meager

https://london.eater.com/maps/best-london-buns-bao-chelsea-morning
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Richard Colchester

Google
Supreme Nordic baked goods. The cinnamon buns are a must have. We got a couple of specials during the recent bun week. The dough is soft and beautiful. Great spices. Delicious. Also thoroughly recommend getting their recipe book, it hasn't let me down yet.

Gege Grace

Google
My friends love the cinnamon buns here! Personally, when I had it before I went raw vegan I remember they were good, very unique, but definitely not the level they put it at... but nontheless it's an adorable bakery and I love to bring guests here when they're visiting and they're always impressed, even if I myself don't join in on the devouring of sweets. :)

Alex

Google
Very good coffee shop and bakery tucked behind Piccadilly Circus. I have visited many times and the baked goods are always very good. Of particular note are the cinnamon buns, oven pancake and the raspberry and blueberry oatbake. Recently they have started using coffee from the Department of coffee and social affairs, which is some of the best in London. Recommended

Umesh Solanki

Google
I went as in laws recommended it. They had run out of their popular cinnamon buns as they forgot to put a new batch in the oven as the current ones were going low. So instead had a cake which had cream in the middle and coconut on top. It was not for me as the dough was too thick and flavourless and could not taste the coconut. So I left that and went for a Tuscan cake and that was much better. The latte was average, but the staff friendly and attentive. The atmosphere was as quiet as a library, as though there was some understanding that it's supposed to be quite. Another customer even left the cafe to stand in the rain to take a call. However, there could be other reasons for this. In short I will not rush back to this place, but would like to know what all the fuss is about the cinnamon buns.

Paul Atherton

Google
A BAKERY WITHOUT HOT FOOD.... One of the greatest thing about a bakery is seeing fresh bread come out of the ovens and enjoy piping hot freshly baked bread. Sadly this cafe offers neither. No ovens. No hot bread. In fact no opportunity of having any hot food whatsoever. My cold closed rye sandwich of cheese & pickle was pleasant enough, the cappuccino nothing really to write home about. The £7 price tag for a Coffee & a small sandwich was definitely a little on the high side for the quality and size. Service was fine, as too the location. Plenty of Nordic minimalism and natural light. For a light bite and a coffee perfectly adequate if you're on Golden Square but sadly no good reason to go searching this one out.

Ch Wo

Google
Egg and herring sandwich is simple and delicious. Cinnamon buns are lovely and not overly sweet unlike the American type cinnamon buns. Also enjoyed the Karelian pie with egg butter although I wished it could be served warm.

Tana K

Google
Poor customer service. Total rip off. They have a loyalty card scheme. But if you buy 3 coffees you end up with only 1 stamp as it's per transaction. If i knew i would have deliberately bought the coffees one at a time

Dominique

Google
The place is small but pleasant. There weren't too many options which is why I didn't give it four stars. The staff seemed friendly. I had the hot chocolate and a cinnamon bun. The bun was surprisingly warm and was great for the cold weather, although I found it a little bit too dense and couldn't finish it. I will hopefully come here again to try more selections to give this a better review.
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Phil S.

Yelp
Great food with a great coffee, what more do you need. It is a shame two of the three cafes closed, but I just need to walk further to this one. Giving me chance to walk off the cinnamon buns.
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Nicole Q.

Yelp
Scandinavians are known for their simple, sleek, and minimalist style. It's a grand concept for design and furniture but not the best when it comes to food. Sure the cinnamon roll at minimum qualifies as such - yeasty bread with cinnamon swirls - but this pastry is just not complete IMO without the sweet glaze! Otherwise the latte was good and service was quick. Seating was busy but that's London for you.
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Chris M.

Yelp
I only stepped in a moment to get a Cinnamon Bun for take-away but it was impossible not to smell cinnamon! My Cinnamon Bun was really good, with an intense flavor of cinnamon and other spices and not too sweet. It is not cheap but it is pretty huge!
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Jess L.

Yelp
Unfortunately, this was probably my least favorite coffee shop experiences in London. The people who were working here were really abrupt even though the shop didn't seem particularly busy. We asked where the bathroom was and, separately, the difference between black or white coffee - not a distinction that we have in the States - and they were quite stern and seemingly annoyed when we asked. This spot seemed to be a place where people spent a bit of time to get things done, though there was no free wi-fi. A few people looked a little pretentious... just a different clientele than I feel like I saw anywhere else. Coffee and Gravadlax sandwich were ok.
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Dena M.

Yelp
Amazing bakery and coffee shop. The cinnamon roll was recommended to me by the barista and it is delicious. The outside is a little harder and has a sweet glaze on it but the inside is nice and soft, a little dry but when you have a coffee with it, it's wonderful. The coffee is nice and moderate, not too bold but has a good coffee taste.
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Clèm B.

Yelp
Amazing cinnamon bun there It's a bit pricy (£3) but it's delicious ! Best Nordic style cinnamon bun in my opinion
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Stephen H.

Yelp
I think if it were for the cinnamon rolls and cakes alone, the former of which are brought up in fresh-baked batches every hour or so, this place should get 5 stars. But they've also got good coffee and consistently mindful service, making sure that the place is clean and tidy (not too surprising in a place called "nordic" anything :-) ) and the wifi is consistent and not on a timer. Just as a note - if you need to plug in you'll need to find seats at the back. No plugs in 95% of the seating.
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Patrick W.

Yelp
Those cinnamon rolls are really something else, but the completely indifferent staff sour the whole experience. Maybe go to Bread Ahead to get equally tasty pastries with a positive attitude
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Jeff H.

Yelp
Nordic Bakery is my favorite café in Central London. It's conveniently located on Golden Square which is away from the usual tourist routes and crowds ... but not too far away. This is a Scandinavian enterprise so they have all sorts of Swedish, Danish, Norwegian, and Finnish goodies - both savoury and sweet. I especially like to grab a tea here in the afternoon and eat one of their specialty pastries - a Karelian (Finnish) pie. The staff here are friendly, the WIFI is free and easy to access, there's bike parking in front. Though it's crowded, there always seems to be one table left for me. Cheers!
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Apostolos A.

Yelp
Great rolls and cakes, nice and neat place. Polite staff and good coffee. It gets a bit crowded from time to time otherwise it is a great place to meetup
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Trieu L.

Yelp
Okay, so this Nordic style bakery has been staring back at me all year. Its finally time to try. And to be honest, I didn't find the hype of these cinnamon bun. I mean it is nice, but I have tasted better. I got a fresh batch, nice hot and fresh. I thought it could be more cinnamony, and lighter, but it wasn't, pastry slightly thicker than I like, and very filling. None the less, it went down with a great cup of tea. The venue is simplistic and is located away from the hustle and bustle. But because of free WiFi, its rubbish if you cant get a seat, and lovely if you do. Overall I would return, a nice change from all the cafes around these parts. Service was OK, can get busy at time, so grudge on the staff.
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Kate W.

Yelp
Cozy bakery is a nice location away from the hustle and bustle of the nearby touristy areas. The hot chocolate was quite good, but a bit on the higher end of the price point at £3.30. Filter coffee is £3.00. On a Saturday afternoon, it was quite busy and crowded. However, there's a nice little park across the street, so if the weather is nice, get your order for takeaway and enjoy it in the park.
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Vincy H.

Yelp
What can I say? Nordic bakery has the best cinnamon bun in town!! As a cinnamon lover, it always hurts when a coffee shop doesn't offer anything spiced with cinnamon. But at the the same time it is always a dream come true when you find out a place specialised in making cinnamon bun/swirl/cake and etc.. Everything here comes warm even you have it taken away. Nordic bakery truly is a hidden gem. They might have a simple door front and basic interior, but their food and coffee are beyond amazing. Tasty food, clean environment, friendly staff. They totally find themselves a special place in my heart. And their signature cinnamon bun indeed warmed me up on this chilly exhausting Thursday.
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Joice T.

Yelp
My favourite little Scandinavian bakery place with the best cinnamon bun around..hidden from the hustle and bustle of piccadilly Circus. This place is a little gem for a break away after all those tiresome walks around the shop.. Definitely a good vibe for a coffee date..
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Gina K.

Yelp
A good cinnamon roll is hard to find. I came here to check out their Cinnamon Rolls. Just how good were they? Pretty darn good. I'd say. Sweet but not so much that it over powers the stronger cinnamon taste. Rolled with many layers http://www.yelp.co.uk/biz_photos/Sh_PrXavTAk2d5jTs_onuQ?select=o0ASB1yte_BYX7zBg-lfAg to allow for maximum sugar and cinnamon to dough ratio. Awesome. The interior is too starkly plain and quiet for me. Like someone's dull interpretation of Ikea. I'll trade the plain austerity of the bakery for the fresh air across the street in Golden Square. The roll was still warm at 10:30am. It was a good morning =)
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Yinnie C.

Yelp
Dearest Nordic Bakery, I'd like to let you know that your cinnamon buns have reduced Brinda and I to crack addicts. I'm not even joking. Because of your buns, I have been reduced to a snivelling wreck on the train searching for leftover crumbs and smelling my shirt for that amazing cinnamon smell that still lingers. The other passengers think I'm crazy. But I don't regret ordering those pillowy spiced goodness which its crispy sexy layered top on the outside and soft and warm and comforting. It was a food orgasm. I'm already having withdrawal symptons. (I found a crumb on my t shirt a few hours later, it dropped on the floor, I cried.) If anyone else would like to join my cinnamon buns anonymous where we will be getting over our addiction by, uhm, eating more of it. Please let me know. Yinnie. P.S: Following Brinda's review, I will not admit to strategically planning anything. That being said, I will not say I didn't strategically plan it either.
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Brinda A.

Yelp
In any long-term relationship, there inevitably comes a point when the honeymoon period reaches its end. The way she laughs with a little snort is no longer adorable, her consistent habit of forgetting where she put the house keys is no longer cutely absent-minded, the way she makes you order her a sex on the beach when you're at a bar with your rugby mates is no longer laughable and charming. It's the little things that start to become major irritants. This very milestone has just been crossed in my love affair with Nordic Bakery. Sitting here right now, and two annoyances/inconveniences that I've never noticed before come to mind: 1) Ice queen/aloof servers. Brr. 2) No wifi. I've just spent 8 quid on pastries, and I can't easily sit here, enjoy my cinnamon bun, and get some work done. This should be illegal. I still love you, NB, but we may need to spend some time away from each other for a bit. You know, just to keep our sanity and everything. To 'find ourselves.'
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Louisa K.

Yelp
Their Cinnamon Bun is notorious so I had to try it. I was not impressed. It smells and looks tempting but personally, I didn't like the taste. The cinnamon flavour seemed unpleasantly extreme to me. My black americano was very nice though. The Nodic Bakery also does other cakes and biscuits as well as sandwiches and salads, dominated by salmon. The small room was surprisingly crowded with waitresses who didn't have much to do - unsurprisingly.
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Li-mei H.

Yelp
The Nordic Bakery opposite Golden Square in Soho is a place I discovered thanks to a Finnish friend of mine. It's become a habit of ours to meet up for coffee here, thanks to their freshly prepared Finnish treats. It's not uncommon to walk in and to be greeted by the smell of freshly baked cinnamon buns, which are hard to resist. These are not your average cinnamon buns - they're delightfully sticky and have a reassuring heft. You will not be disappointed. They also have great rye bread sandwiches, again done in typical Finnish style. I particular enjoy the ham one - incredibly simple and surprisingly satisfying. They usually ask if you want them open or closed, in other words, whether you want one piece of rye bread or two - opt for the open one, my Finnish friend assures me this is the way it's done. Another thing to note is that you can buy the rye bread in bulk, frozen which my friend does regularly and I have done once too.
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Becky M.

Yelp
Stopped by on a Saturday afternoon with a few friends. I was told this place is usually packed and are famous for their cinnamon buns... So here we were! I'm not by any means a cinnamon bun connoisseur (only ever had Cinnabon, and my own freshly baked ones!), this left us slightly disappointed. Maybe it's because we didn't get them fresh out of the oven? It was a bit dry on the outer 2 layers, but when you get to the middle, it seems quite dense and stuck to my teeth a bit. Perhaps slightly undercooked (I've posted a picture)? Or maybe this is how it's supposed to be? I'm not entirely sure!! Anyhow, with all the great ratings, I would come back and give the bun another try, only if it's fresh. Flavor-wise: no complaints, nice and cinnamonny, not overly sweet and didn't need a layer of creamy icing on it. Their hot chocolate was Nice, not to rich, just the right amount of sweetness. Will be back!
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Samuel G.

Yelp
This place is great! For those that wants a scandiaivan environment, this is the place! There is only a limited number of pastries but the amazing taste makes it up. - Ideal to relax - Ideal to do work - Ideal for interviews etc
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Jing Shyang Y.

Yelp
The shortest and easiest review I've ever had to write. A must try place. The best giant Mochas in London in a great location within a modern Swedish setting. The cinnamon rolls are to die for. Go go go!
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Seo Young M.

Yelp
I just can't forget their cinnamon roll! Walked in the rain to get one but totally worth it. Seems difficult to find a seat though.
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Meike B.

Yelp
Why wasn't this place invented when I still worked in Soho?! What a great addition to Golden Square - Starbucks beware Went for the first time the other day, actually for a relaxed business chat. We were a larger crowd and grateful for the great big table in the centre of the cafe. I soon regretted having opted for a cappucino out of habit. They prepare individual portions of proper filter coffee here, and the cakes just looked spectacular - real food envy stuff. I like the fact they bring your order to your table on little trays, everything is just sooo tasteful and tasty here. And noone complained that we occupied our table for more than an hour. I don't think I have ever been surrounded by so many Scandinavians outsdie Denmark or Sweden - couldn't ask for a better endorsement. Can't wait for the next excuse to visit this place.
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Hannah M.

Yelp
Ordered at the counter and sat in the corner, I was after a stodgy cake, but when I smelt the cinnamon I was completely turned! I imagine the stuff here is particularly pleasant in winter, I would like a supply of their apple tarts to eat with mulled wine under a blanket on my sofa when it's cold out! Cute little trays and staff who are pleasant enough, I just expected it to feel less like a Starbucks than it did- especially when the food was far better! Not sure why, but I'll definitely be back!
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Qype User (theku…)

Yelp
I went along today to the Nordic Bakery to escape from the hustle and bustle of Regent street and it did not at all disappoint. Its interior is spacious with tall ceilings and large wooden panels lining the walls around you. Small warehouse down lights brighten up the space, bringing focus to the nine dark stained tables you sit at. Continuing on in this clean cut, Scandinavian style, only two hanging features adorn the walls, on one side, two green canvas bags also for sale, and a large rug hanging opposite it. Their menu is simple, with a combination between some fresh foods based around cakes and sandwiches, and other items that you might think about stocking in the pantry. The focus for their food is quality food although you may be expecting larger portions for sandwiches that cost up to £4. Amongst their offerings is a serious of traditional Nordic ingredients presented atop a heavy, dark and flavoursome rye bread. Their fillings include smoked salmon, gravadlax, egg and achovy, pickled herring and something more for local taste, cheese and pickle. Each sandwich is pretty satisfying as mentioned before, you may be expecting something more. My server offered me the other piece of bred to turn the open sandwich into a more proper one. My lunch, the gravadlax at £3.75, was extremely tasty and it seemed like they used high quality ingredients, with most of the sandwiches freshly made. I tried their coffee (a latte at £2.20) with my lunch, who's only fault was that it had far too much milk for my liking. Unfortunately, it doesn't quite cut my Where's the best coffee? series of places although I would probably drink it again if I returned to this place. I also couldn't resist trying one of their pastry/cake desserts, trying out one of their cinnamon buns (£2). It was surprisingly heavy, and the warmth gave away that it had been freshly baked. Although not as excessively sweet as I had been expecting, it was slightly doughy and really only half would have been enough. The Nordic Bakery is quite a treat, and unlike many of the other upmarket establishments, somehow keeps an air of serenity without feeling excessively bland or boring.
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Harry W.

Yelp
Dissapointed by the lack of a certain tradition Danish pastry however despite this initial stumbling block this establishment drew me in with its charm, atmosphere and fine pastries. Deserved of a comfortable 4*.
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John H.

Yelp
Yes, these cinnamon rolls are tiny for the price. They are baked standalone and not giant American rolls baked in a large pan. But they are a tasty treat. Not sure someone would go out of their way to get one though.
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Archana P.

Yelp
Omg!! What are these cinnamon buns? Crack infused? I used to think IKEA's kanelbullar Swedish rolls were the Nordic cinnamon bun jam, but these were on some next level. Fresh from the oven and still warm (this was key - not reheated prior to serving, no crunchy hard edges from staying under a warmer for way too long). Flaky, full of cinnamon/cardamom and just the right amount of sweetness. Such a welcome departure from the dense Cinnabon style heavily iced syrupy sweetness (and the accompanying regret filled aftermath). You have to hustle for a table if you want one. This place is packed on the weekends with folks waiting for a table and others giving up and ordering a few cinnamon buns to go. I had a latte with my bun, but the coffee is nothing to write home about. It's going to take all of me to keep from hitting this place up way too often for those crack buns though.
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Lizzie S.

Yelp
Thank you Thomas W! This place was totally worth a visit. Filter coffee to my hearts content and fresh cinnamon buns to fill my greedy little gob with. So if this place is so wonderful why only 4 stars? Well I have to say that the portion of attitude that got served with my salmon rye bread snack thing and coffee was a little to sharpe for first thing in the morning. Yes of course I told you black coffee, I never have milk in coffee, why would I tell you to put milk in it if I never have it that way. Also, why is this such a problem? I bet this happens all the time, you work in a coffee shop! Breathe... Right so apart from the Nordic Ice Maiden that served me this place is perfect. It has a bright open seating area that means you can work happily there for a few hours, they have a loo (as always, an important element in any coffee shop), they have a park opposite so you can sit out and enjoy your treats, so all in all its a little bit wonderful. Shame about the price tag on food and service.
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Daniel J.

Yelp
I made the decision to hate it. Why? Because the person who told me to meet her there said "Oh my God you'll love this place", which made me certain it'd be a no-good, pretentious piece of (fill in preferred word here). And she was late to meet me. So I was grumpy as hell. The Nordic bakery stood no chance. But then the prettiest girl of all time served me, and my faith was restored. Men are funny creatures -- take us to the Ritz, or take us to McDonalds -- we don't care, just make sure the girls are pretty. I got a tea. The person I was meeting got something else, but why would I remember what it was when the girl serving me was so darn pretty? So I remember nothing. The next night, I'm walking through London with a friend, another female one, and we're looking for a place to grab a tea -- which is when we appeared in Golden Square. So, feeling clever and full of knowledge I said "oh, I know a place", and then took us the long way all around the square because I didn't actually know where the Nordic Bakery was. So there I was, second night in a row. And who served us? Of course, the pretty one. Did she remember me? I assume no; I'm not the guy girl's remember, that's the other guy. But she did seem to kind of recognise me -- that guy, the one who's bringing two different women to a little bakery two nights in a row. So now I seem like one of THOSE types of guys when really I'm the other kind. I get a tea, and I get my friend something. And I get myself a rye cake and it's okay. Whether this place is any good, who knows? We can never be objective, we're drawn to places based on the experiences, the people, the feelings, or simply because we're lost. The Nordic Bakery; check it out, I'll probably be there with some random woman, while choking on a rye cake.
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Larissa R.

Yelp
I have to say, the filter coffee was pretty fabulous. A die-hard Monmouth Coffee fan, I might just have found a worthy contender in the coffee shop battle for my affections. Sure, there's only one bean and roast available, but whatever it is, it is smooth and satisfying (You know, they probably get it from Monmouth. This seems to be the vogue thing to do in London coffee shops). It's hard to find real filter coffee in this town, overrun as it is with espresso houses that will either serve you up an americano or give you some filter coffee that's been sitting in an insulated coffee dispenser for god-knows how long. The baristas at Nordic Bakery make espresso drinks, but they will also grind and filter a cup for you to order, which I totally dig. Mmm... fresh. But the Nordic Bakery isn't just a purveyor of filter coffee, so it should not be judged on my appreciation for its filter coffee alone. So, as a formality, I will run down the pros and cons of this fine establishment (that, did I mention, serves up a great filter coffee). PRO: The cup only costs £2 (which is 20p cheaper than Monmouth). CON: Only one type of coffee is available (it is no Monmouth in terms of variety...). PRO: Seating is readily available, plus it's just off Golden Square (more seating! Pigeons! Okay, so this might be a con if you don't like pigeons.) CON: The service walked a fine line between indifference and annoyance. PRO: There's a toilet! And the kitchen downstairs near the toilet smells of delicious cinnamon bun! CON: My cinnamon bun was just so-so (not fresh out of the oven), especially given its £2 price tag. Conclusion: I will undoubtedly return for some more coffee, but I'll check my appetite and service expectations at the door. That is, unless the cinnamon buns are fresh from the oven.
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Sam C.

Yelp
A little taste of the Nordic's way of food! As a frequent visitor to Finland i had to try this place just for the Karelian pie's as i just love them but suck at baking! Bit pricey but it gives me a selection of food i love that is hard to find!
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Duncan W.

Yelp
You have not lived until you have tasted a warm cinnamon bun from the Nordic Bakery. I have no idea how they make it but it consists of layers of glorious cinnamon sandwiched into rolls of sweet pastry into one of the most delicious treats in all of London. As you sink your teeth into the bun in the wooden panelled surrounds of Nordic Bakery I am immediately transported off to my idea of what life in Scandinavia must be like. What's more, the Nordic Bakery is not just about these buns. The coffee is well made, if not at the level of some of London's new wave coffee bars, and the savoury snacks are tasty as well. I enjoyed gravlax served on a disc of dense dark rye - a moment of pleasure which almost equalled that provided by those fabulous buns.
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Cate S.

Yelp
This place has actually become one of my favorite spots in London. The staff aren't the friendliest, but they're nice enough to let me sit for hours on my laptop, and to be honest, I'd rather they stay how they are than turn into Starbucks Baristas (over attentive) as they just let you get on with it. After it goes dark, they put out kitschy candle holders with tea lights in them. Their sandwiches are excellent. Everything about this place is awesome. LOVE LOVE LOVE. I'd give it 5 stars, but the bathroom isn't the best in the world, nor do they have enough power sockets.
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Linzi M.

Yelp
Holy cinnamon buns Batman! I love this cafe - friendly staff, fabulous food and fantastic Finnish influences. I've never had Finnish food before, have you? In classic bakery style, they have a glass case of open sandwiches with dark rye bread and toppings like egg and anchovy, smoked salmon and gravadlax. The rye bread is apparently baked in Finland and flown over, um let's ignore those carbon miles. The tastiest option is definitely to order a cinnamon bun and cappuccino. They are known for their fantastic coffee and the buns are so sticky, so cinnamony and just incredibly addictive. Or try an oaty caramel florentine type biscuit. Forget Nero, Costa, all those places, if you are in W1 - the Nordic Bakery is definitely worth a visit.
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Felicity L.

Yelp
4.4 quid for the meatball sandwich, and it is not too filling. I like meatball hot and the sauce hot too~ guess that s not my choice. but if you have a sweet tooth, I heard good words about the pastry~
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Tim L.

Yelp
Um. How do you say love in Norwegian? I know it in 4 languages, but not in Norwegian. So, I'll just stick with English. L.O.V.E this place. If you've ever been to scandinavia or the nordics, this place puts you in a catapult and slings you across the sea the minute you walk in the door. I went in there yesterday, having been asked by a friend to go. It's funny because my apartment looks right at the entrance and I should have gone there by now, but every time I've walked past it was busy. AND for good reason. Where else in the UK can you get authentic Lingonberry muffins and a latte the size of a Norwegian viking ship?! I know I know, it might be racist, but seriously, it was good. Lattes are certainly better off elsewhere, but the decor in here and the food makes you feel like you're there. The wood paneled walls and the simple communal wood tables are so chic. I'm glad I went yesterday because there was a photoshoot going on, probably of the owners. Kinda funny because I felt like a rockstar (ok, kinda in the background of pictures of rockstars). Anyway, maybe one day the Monocle will feature this place since they love all things scandic design. I think I need to set up a new rating system given my ethnic heritage... 4* Die Die Must Try - and come back.
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Jill S.

Yelp
After all the hype with this place I was pretty excited to try Nordic Bakery. Unfortunately, I don't understand the love. The almond bun was very dry, the cinnamon bun was dry and had zero flavor, but the organic rye bread did have good flavor though not enough for me to finish. I ended up having a few bites of everything then threw it all away.
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Sanj M.

Yelp
I didn't have a typical experience at Nordic Bakery. Well I hope I didn't. Unless all you other peeps who said how great it was missed out the part about the constant beeping?!? We needed somewhere to hang whilst waiting for a table at Mildred's that wasn't a bar, so armed with my yelp app I seized the opportunity to steer the gang here and suss it out. The place is a poster child for Scandi starkness and chic, all clean lines and wooden tones. But before I could take this in (or enjoy the coffee/baking smells) I was distracted by an alarm going off. The slightly embarrassed girl at the counter guessed our first question and blurted out, 'Yeahhh *beep* that alarm *beep* is going to keep *beep* going off *beep*...' (annoying just reading that, right?!). It was slightly too loud to easily ignore but the other people in there were doing their best and we decided it was probably manageable for half an hour. Ok yeah - it was the thought of a cinnamon bun that swung it ;) The barista looked relieved and took good care of us - I couldn't help but feel sorry for her. Particularly halfway through our visit when the beep cranked up to a fully-fledged *EEEEEEE* as if the main fire alarm had just gone off, and she had to run over to a box on the wall to hush it back to beeping levels. We ended up starting dinner in reverse, as my mates ordered coffees and teas and I got a cinnamon bun. I fully intended to keep it for dessert and eat it after dinner like a sensible girl, honest. But then the bag was all warm in my hand... and delicious-smelling... so I thought I better have a bite to try it warm. Or maybe ten bites as it turned out. You know, to really be sure. I liked the layers inside and thought it was nice enough, but the outside was a little hard and found the inside quite dry. Perhaps with an hour to closing they weren't as fresh as earlier in the day? I'd be willing to go back and try another (or something else from the counter of yumminess) with a coffee next time. Think it's a cool place for a short stop or coffee date, but it's not a cosy-up-and-while-away-the-hours kinda place. Hopefully they've sorted out the alarm issues too - it was pretty unsettling but as ever sometimes these things just can't be helped and it's more about how they deal with them. Our smiley waitress in the face of adversity was enough for me to give it a second chance :)
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Melizza R.

Yelp
No, no, no, no, no, no. I came here expecting gooey flavorful cinnamon buns the size of my face! What I got was a burnt hard hockey puck with some cinnamon to help with its disguise. The atmosphere was well cute. But the buns were well grim. Maybe it was because I tried them late in the day, therefore they were getting...um...crispy? But if they are popular then the batch I ate from should have been fresh? And if so, that means they served me burnt food on purpose? Oh, I can't figure it out. And frankly I don't want to. Moving on.
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Jason R.

Yelp
Visiting the Bakery is like stepping through a magic door to Helsinki. Wafts of cardamon, cinnamon and espresso in the air, minimalst woody decor, muted acoustics. My americano was fab, and the cinnamon buns are exactly as I remember them in taste and texture. Admittedly, I'm not enough of a Korvapuusti-purist to take sides in the melted vs. granular sugar coating debate. Next time I'll stop for lunch and try the Karelian pies and finnish-rye sandwiches. An authentic Nordic coffee-shop experience that tickles all five senses and really stands out against the mainly big-chain offering of central London.
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Jonas R.

Yelp
Have you ever been to Scandinavia? No? Then it's time you try at least some culinary treats. If you've been, I'm almost sure you tried and now miss the cinnamon swirls! When i first discovered the Nordic Bakery i had to go there immediately, even tough i was still not hungry. But it was worth it. since then I've been quite a few times. Be aware that this Nordic Bakery is small and really popular, so I never found a place to sit right away. Either you wait or you take it with you. I don't think the atmosphere is any special, but it's reduced to the max and very spartanic - so typical for Nordic style. They sell really awesome cinnamon swirls and other pastries. I even experienced their offer varies a little. Besides the sweets they sell the typical rye bread which also tastes very good. You can buy it plain or prefilled with for example salmon, cheese, ham and so on... Also cool - get the stuff to go and sit at golden square.
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Rashed I.

Yelp
I have been coming to the Nordic Bakery for a few years now. It's always a quiet escape from the hustle and bustle of Piccadilly. Great Coffee, a friendly environment and amazing pastries makes this a place I can linger. On my most recent visit I tried the oven baked pancakes with blueberry jam. Superb!
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LeeAnn F.

Yelp
I like big buns and I can not lie. If you like big, fluffy, gooey cinnamon buns, Nordic Bakery is for you. A cozy interior with minimalist decor and tables, this cafe/bakery is the perfect place to meet up with a friend, have a coffee, and gossip over a bun or other pastry selection.
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Becky B.

Yelp
Since my last review I have (via a bad influence at the desk behind me) realised they do absolutely wonderful cinnamon buns, so I am warming to this place. But as I still have to walk a few blocks further to get my coffee (infinitely quicker) I'm only increasing it to 3 stars...
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Dominique L.

Yelp
How have I not reviewed this place yet? I absolutely, positively love their cinnamon buns. They are my favourite dessert in the entire world and it physically pains me if they've run out and I don't have enough time to wait for the next batch. I've been coming here for years and have patronised other establishments which sell cinnamon buns. Nordic Bakery is, without a doubt, heads and shoulders above the rest, including Fabrique and Bageriet. I don't know how they do it, but their buns are just so full of intense flavour. So, apart from the buns, what else is there to know about this place? Well, there is no Wi-Fi here, and the décor is very Nordic: all dark wood and minimalist, which makes this place look a little small. There's a bakery downstairs, located on the same level as the restrooms. As there's usually another batch of buns being baked at any one time, that means you get to inhale the most delicious smell ever on your way to and from the loo. Hey, why not? There are worse smells you could be assailed by.
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Paul B.

Yelp
Really, if you are visiting central London it is just NOT OK to skip Nordic Bakery. Whenever I am feeling especially lonely or home sick I make a weekend trip to here. It never fails to cheer me up. The cinnamon rolls really are delicious but I go for the broke-ass cookie. Wait. I guess thats not actually what its called, but just look at the baked offerings and find the big flat cookie that looks like a mistake. Yes, that one. Delicious. I find that a cookie and a coffee while watching people pass by on the square tends to cheer me up effectively every time.
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Caren H.

Yelp
I must say I was disappointed. I've dreamed about these buns. When I walked in I had a nasal orgasm . And I was lucky that I got there as a fresh batch was coming out of the oven. However the buns are really dense and heavy and bready--I imagined them to be light and steaming. I just wasn't sold. (I do regret having tea and not trying the allegedly awesome coffee--so things might change in terms of stars) It is a nice interior and good vibe and this place was happening on a random Tuesday afternoon. Might need to try a cake next time.