NORMS Restaurant
Traditional American restaurant · Beverly Grove
470 N La Cienega Blvd, West Hollywood, CA 90048
Highlights
Iconic Googie diner serving classic American comfort food 24/7
Iconic Googie diner serving classic American comfort food 24/7
"For an affordable family dinner, local chain Norms is offering a $55 family-style meal for four. It includes turkey, stuffing, mashed potatoes, gravy, and a pie. Order online." - brett keating
"An iconic Googie-style diner on La Cienega Boulevard may be converted to a fast-food fried-chicken outpost after the building was purchased in 2021 by the company behind the chain, which has been leasing it back to the diner; once the lease is up in 2026 the company plans to flip the building in 2027. The Los Angeles Times reports that the diner's iconic sign out front and its menu of all-night diner classics would be replaced by the chain's branding and its signature three-finger combo, Texas toast, and other items. According to the LA Conservancy, the Los Angeles Cultural Heritage Commission will review the proposal on December 5 and is welcoming public comment. The building was designated a Historic-Cultural Monument in 2015, which offers some protections against demolition but does not rule out a business flip or a sign change." - Rebecca Roland
"I saw that Norm’s in West Hollywood was featured as one of the destinations in Insider’s search for the best diner food in town." - Matthew Kang
"As an LA native, I'm excited that Norm’s Diner will open its first location outside of California in Las Vegas." - Janna Karel
"Set in La Cienega, this recognizable Googie-style diner—distinguished by pennant-shaped marquees, a sloping roof and a long glass window—embodies Atomic Age design and has been a Los Angeles fixture since the chain began in 1949, with this particular location operating since 1957. Known for classic diner fare, it serves dishes like pancakes and bacon, three-egg omelets, steak and eggs, stacks of hotcakes topped with blueberries, whipped cream or syrup, breakfast burritos, salads, burgers and sandwiches. It was one of Southern California’s early 24-hour restaurants and has a strong pop-culture presence through appearances and mentions in TV and film." - Janna Karel
