Oto's Marketplace

Best spot to get sushi grade fish in the area! Made some homemade sushi using their hamachi, salmon, and toro. Super tasty and fresh! They also have bento boxes and fresh sushi made daily for a super affordable price. I love it! I’m including some photos of the sushi I was able to make with the fish I got!

Oto Market is a right place for anyone who loves fresh Japanese ingredients! Their sashimi-grade fish is incredibly fresh and high quality — perfect for making sushi or poke at home. The selection of sake is also impressive, especially top-tier options like Dassai 23, which pairs beautifully with their seafood. I also love their unique jelly shot sake — fun, flavorful, and something you don’t find everywhere. The store is clean, well-organized, and the staff are friendly and knowledgeable. Definitely one of my favorite spots for premium Japanese food and drinks in town! 🍶🐟✨

This is a small Asian market but it has all the basics like rice, noodles, sauces, and snacks. There’s a fresh seafood section that’s clean and well-stocked. They even have a small section of prepared food like sushi and rice rolls. Parking is usually easy and the staff is pretty friendly. A great local spot if you’re looking for Asian groceries.

A Hidden Gem for Japanese Food Lovers! This Japanese grocery store is a true gem! The selection is impressive—from fresh produce and sushi-grade fish to authentic snacks, sauces, and ready-to-eat bento boxes. Everything is well-organized and clean, making shopping a pleasant experience. The staff is friendly and knowledgeable, always willing to help with recommendations or explain unfamiliar items. I especially love their fresh sushi/bentos section and seasonal specialties that bring a little taste of Japan to my kitchen. If you’re a fan of Japanese cuisine or just looking to try something new, this place is a must-visit!

Japanese markets generally maintain a high level of cleanliness. Even in the fresh food section, there is no noticeable fish or meat odor, and all products appear clean and as fresh as if they were just caught. This market primarily sells products made in Japan or commonly used by Japanese people, but it also carries some other Asian and American products. They produce their own bento meals, but aside from a few options, I wouldn’t recommend them. The food I bought was cheap, but it only tasted like plain rice, with no distinctive flavor. The parking lot is small, making it difficult to find a spot when it's busy. However, since there isn’t another Japanese market of this scale in Sacramento, it holds unique value.

Modest produce section with most everything you need. They have a good selection of fresh high quality meats and seafood. I came here to get everything I needed for a Japanese night at home, including some kitchen equipment, sushi fish, sake, produce, and condiments. Perfect one stop shop

Extremely clean and well stocked store! Also an amazing variety of beautiful bowls & other items. I got some new ramen bowls and sushi sets and I love them!

It's the only Japanese grocery store in the area. Great selection of noodles, fresh fish, fresh food, and desserts. You have to visit early otherwise the fresh foods do run out. The prices are pretty decent. They sell onigiris, but it's mostly rice compared to other Japanese stores that sell onigiris in Sacramento. But it is cheap.

Impeccably Organized, Consistently Excellent, Super clean Oto's is one of the cleanest, most well-run Japanese markets I've ever visited. Everything here is spotless, thoughtfully organized, and clearly maintained by people who take pride in their work. It's calm, efficient, and reliable-exactly how a grocery store should be. The fish section is the highlight. They carry high-quality, sushi-grade seafood that's carefully labeled and dated so you always know how fresh it is. I come here regularly for salmon, tuna, swordfish, and otoro -the prices are slightly higher than average, but the quality justifies every dollar. The produce is always fresh, and in the spring, they even sell unique vegetable plants like specialty tomato varieties. You can tell they curate everything with intention, from the sauces and spices to the snacks and Japanese household goods. Even the frozen section is organized-which says a lot. Their dessert selection is another standout: cold pastries, cookies, and an impressive variety of mochi pastry flavors. It's clear they don't cut corners, even in the small details. They also stock Japanese beauty products like Shiseido, which makes this place even more of a one-stop shop. The only drawback is the limited parking, but honestly, it's worth dealing with. Oto's is the kind of place that sets a standard-consistent, clean, and dependable. I'm more than willing to make the drive here whenever I need to restock my Japanese essentials.

9/16/2025: Oh, look! Family-size Wasabi on sale!!! Also, I couldn't resist purchasing more MOCHI . . . Mochi is so terribly addictive, i.e, I HAD to purchase FOUR Mochis~lol. In addition, I decided I better buy more Ponzu Sauce which is also egregiously addictive! Can you guess what I plan making for my TGIF weekend's meals, eh?

I discovered okonomiyaki in Tokyo recently and just loved it. It is a savory omelet like dish. After some research I discovered it is made here. I called them and yes they have it. Kitchen staff come in at 5 am and make many dishes, mostly bento boxes. I have been coming here for years getting curry, noodles and sauces. Ambiance It is a grocery store with a meat, fish, produce, and a variety of Japanese food. Customer Service Very friendly. Food Okonomiyaki Hamachi nigiri Oto's Roll Fried oysters bento box All so tasty. Sushi grade tuna to make poke. Yes. I was informed most of the prepared meals sold by noon. Everything so good. Sushi chef has 40 years experience.

Came here before going to a concert and great place to get you Japanese fix. I've gone to Japan so my expectations are very high. I got a chicken karage bento and a nigiri bento. Both were very good and fresh.

What a great specialty grocery store! I've been hearing about Oto's since I moved to Sac and finally stopped in while running some errands in the area. It's on the corner of Freeport and Harian and has a little "L" shaped parking lot along the building that's fenced off from the plaza next door. While I wouldn't come here for all my grocery shopping, the specialty item selection is great with a variety of Asian ingredients, produce, sauces and snacks. They even have a Hawaiian section with some well known treats and flavors. When I was browsing I was immediately captivated by they dishware section where they have tea cups, bowls, and dishes in different designs for very reasonable prices. I was very tempted to purchase some, but I'll save it for another trip when I can consult my significant other on design choices. I was also able to find Konpeito in their candy section. It's one of my favorite japanese treats, little sugar candies (like tiny rock candy). I've had such a hard time finding it in stores and was thrilled that they not only have it, but have a variety of flavors and brands. I bought six packs! I also stopped by the prepared food section and picked up a chashu bento, seaweed salad, crab salad and poke. I thought it was all reasonably priced and I'm excited to try it all. The store was really well organized, well stocked, and clean and the person who checked me out was very friendly. This won't be my last visit, and I can see myself stopping by frequently!

They have literally everything you want for your Japanese food craving!!! I think I walked around the store like 4 times through every isle because I couldn't make up my mind. I will say this store is one of my have to visit spots when I'm in Sacramento.

Love shopping here. Even the door security is there to serve and make you feel welcome. We always find such great food here. Sweets, kitchen items, noodles, and more!!! The staff is very helpful! There is an Asian store closer to me but I choose Oto's even though it's a bit of a drive simply because of the staff and welcoming service.

I've been coming here since before the pandemic, but have never done a review. I was recently back in the store, so it's time for a review. The place is clean, well stocked, and everybody is friendly. I like this store a lot. It's primarily Japanese items, but they also have other Asian items, they have a good produce section, they have a good grab and go section, and a very decent meat and seafood section. They sell kitchenware, And also have a frozen section. The grab and go section includes bento boxes, as well as Japanese and American premade items.. they also have Hawaiian Sun juices, American sodas, and even Japanese drinks. On my most recent visit, I had the deep-fried oysters, and they were beyond delicious. I also had a Japanese lemon Pepsi zero, which was also extremely good. They have a quite a few different kinds of rice, quite a few different kinds of teas, different kinds of Ramen, Japanese and American snacks and desserts, Some of the items, like the premium meats and seafood, and some of the imported items, they can be on the higher end, but reasonable for the quality that you get. I love to come in for my zippy's chili from Hawaii. They have the chili, and they have other Zippys items too. For a box of zippy's chili, I paid 20 bucks. That sounds expensive, but there were two packets of the chili, and so for $10 a packet, that's not much more than I would pay in the restaurant. This is a great store. I will keep coming back. Thank you.

Great place to grab sashimi to make sushi at home. Fresh and never disappointed by quality. They also have all your Japanese items available

Been wanting to check this market out and I finally went. They have some really good options for different soups, Ramen, affordable prices on dumplings and meats m. I was a little disappointed they didn't have to go sushi the day I went but will be going back on a day that they have that available to try.

This is an awesome Asian market in the Sacramento area. They have all the traditional goodies you could want, plus a mad collection of those Funko Pop bobble head figurines. Oto's Marketplace is clean, organized and well stocked. They have a parking lot that's a good size, and the prices on most items are very reasonable. They also have sale items marked throughout the store as well. You'll find housewares, snacks, fresh produce and a large variety of rice. Those big 20 lb. bags come in handy for large families. I would definitely come here again, and I recommend you do, too. The cashiers are fast and friendly. Bonus: it doesn't smell like your typical fishy Asian grocery store, either!! Lol

What deals were to be found yesterday. Ground pork was a great deal and for $11 something we got some fresh salmon verse the $14 dollars or so regular price. We got some tasty shrimp chips. They are in the shape of a French fry with a swirl. They are deliciously crunchy, but have a hint too much of shrimp flavor to it which is why they are called shrimp chips, just not my thing, but our guests and husband loved them. They are totally addictive. They have a vast selection of drinks, anime soda, nectars, sake, and other drinks. This is a must come to store if you are looking for good Japanese goods, especially food.

Great Japanese grocery store with a good selection of Japanese and Korean groceries. Staff is always friendly. Love that you can get your grocery shopping done and pick up a bite to eat as well. We always enjoy their poke although it's a bit pricey but the quality is fresh.

My local American supermarket has 2 kinds of Miso Paste. Oto's has 57. No, wait, that's Heinz. But they do have dozens, and that depth of selection is what makes Oto's so outstanding. If you want Japanese groceries, Oto's is almost certainly going to have it. Also, they continue to offer great service. I continue to call to order a few boxes, so I can make sure they have what I want before making the long trip there. They don't seem to mind at all, and I really appreciate it.

This is a great supermarket to visit! I went here for some snacks and found an amazing selection and variety. They have plenty of matcha snacks such as Kit Kats, red bean buns, cookies, pocky, etc. They sell Funko Pops here too (Anime). Each weeks they have a new spotlight item. Recently it was Ube Jelly. They even have Quail Eggs here. Oto's can be a bit pricey depending on the items you're looking for, while other items are fairly priced. The parking lot is a bit tricky. There's an alley around the building for parking but another parking lot right before it. That parking lot has a different design for the cars. It's unevenly staggered. In this parking lot is the dollar store, a bakery, and a few other businesses.

I used to shop at Oto's frequently years ago when my husband and I lived in the area. I was craving a few things so I decided to stop in and pick up a couple of items. The store itself isn't very big, but it is organized and clean. There is always someone floating around to help with any questions or suggestions. During my most recent trip - I walked out with $130 less than when I entered. How'd that happen!? I grabbed ramen noodles, rice cakes, soups, fruit, Mochi and my new favorite - Hokkaido Soft Ice Dessert. It tasted just like soft served Cool Whip. I am stocking up the next time I visit! I also love the different flavor Kit-Kats they offer and all of the yummy Asian candies. I was disappointed that the kitchen was closed on Sundays and Mondays, which was my fault since I did not know until I got there. When the kitchen is open, they offer Bento Boxes, Sushi, fresh fish - you name it! I will definitely be back when it is open. Shop local!

I drive way out of my way to shop here. The biggest draw is their fish, halibut and shrimp. Consistently top grade. The staff behind the fish counter are friendly, attentive and keep me coming back. They have excellent local produce too. I bought some lemons and a cashier took one back to the produce and exchanged it for what she thought was a better one. That's the kind of service you get there.

Busy Sunday afternoon. Took A couple times around the parking lot to get a space near front of store. Needed a sweet treat. Picked up cappuccino flavor Milkita chewy candy. As always, nice folks here.

Review of sushi counter. We really like this place ordinarily...but the last sushi platter had very paltry sized fish on the rolls. The fish slices don't cover the top-side of the roll. See pic.

The store is very Cozy. Great fish and meat it's the place to go. Helpful people when asked.

Sweet Castella (honey) sponge cake for uncle. Veggies and bento lunch (today is teriyaki salmon and shrimp tempura) for me! And a side of Kohala Kim chee!

Friendly, helpful service, great selection of food and appliances, good prices, fresh vegetables, fruits and meats. I'll be back!

The best one stop shop japanese market u can buy ready to eat meals sushi, small bento, teriyaki chicken and dont forget mochi ice cream

For sushi or sashimi nights, Oto's is the way to go! Such a good variety of Asian groceries and their alcohol section is fun to look at. Nice selection of Asian desserts and they even have a small section with beauty products + skincare. Service is always great, easy in and easy out. Parking can be a bit tricky if it is busy.

I come here specifically for sencha green tea, but their produce, meat, and snack selections are amazing. The sushi/hot bar chef is somewhat of a neighborhood celebrity and they always have great looking items. It's very clean, well stocked, and a frequent visit of mine!

Best Japanese market in Sacramento! They have a huge variety of snacks, drinks, teas, and candy. They even sell the viral Korean drink pouches here. They have warm bento boxes, fresh sushi, and sashimi. The produce is often very good. We came here to get some ingredients for lettuce wraps and the lettuce was so healthy and clean. They even had fresh shitake mushrooms which were very delicious. Great spot to do groceries or to grab a quick lunch.

My card has declined twice at Oto's, and one time they gave me the chips and chopsticks I tried to buy for free. That alone should back up its reputation as a heart to its community, on top of their great selection of everything raley's down the street wont have. Oto's if you're reading this, I'm gonna pay you back someday.

Love picking up groceries here, probably come here 1/2 times a week to pick up fresh fish, sometimes I'll pick up lunch here since my office is just 12 minutes away. They have weekly deals and I follow on IG in case they're closed. Definitely a staple for me. The workers are always kind and very thoughtful. If you're buying lunch, they'll ask if you'd like utensils at the front. I always say hello to the security when coming in and say my goodbyes when I leave. The store is always tidy and when coming and always feels welcoming to come back. They have skin care, hair products, toys, collectibles, cookware and a mini daiso as well. Always recommend my friends from out of town to come here or take them here. They will always have my support

This place is amazing! My wife and I heard about this place from an associate of ours who answered our question about a good place to find good fresh fish. We went there for fish and were pleasantly surprised to find so much more. It is a bit of a drive for us, but so well worth it. We found many new favorites, and rediscovered nostalgic items in sweets, drinks, and noodle dishes. Every worker here is polite, and resourceful. They are constantly moving through the aisles, and constantly excusing themselves but also making themselves available to answer questions. The area is very clean and easy to maneuver through. What's also amazing is the fact that everyone who shops here, the few times we have been here, are also considerate of everyone and their spaces. Check-out was easy and painless, and we always leave with more than what we came in for. Perhaps the only challenge we have found here is parking. The lot is just big enough for you to make a good angled turn to get into a space. There are, however, challenges with that as the parking lot space lines are very hard to see. If anything, I would suggest getting to this place early so that you can get a good spot and get in before a lot of others get in. When we were leaving, the parking lot was packed leaving only street parking available. I also appreciate that there is a security officer that is present here - it makes for a safer environment and makes people looking to cause trouble, think twice. There was one that was on his phone most of the time which made me a little on edge but there is only so much you can expect from them. Anyway, we love this place we will make the drive to be here each time. Great products, good service, wonderful place.

This is a nice all around Asian Market! It has a little bit of everything I use and need and items were easy to find. Would revisit if ever back in Sacramento. Too bad I live over 2 and a half hours or I would shop at the place. One thing struck me as funny though, while outside the Security looked as if he had his eye on me....funnier, I was dressed in a suit!

Yes, very friendly. Clean and you can find things other Asian stores don't have. Fresh fish and food made so you can purchase to eat right away.

7/23/2023 I was in for a treat, as my son surprised me with a cool jar of organic honey from Hawaii.. Toasted sourdough bread and a smooth spread of this cinnamon honey.. Yummmmm! Glad they have a variety of inventory!

Japanese market with sushi grade seafood and various Japanese items and groceries. I especially love the kitchen for their daily bento menu- reasonable price for awesome yummy food.

Their products are great but could be pricey. However, where can you find goods at a reasonable price nowadays? The staff are customer service oriented and the store is clean. Thanks!

Discriminatory Treatment of a Legitimate Service Animal at Oto's Marketplace I've been a loyal customer at Oto's Marketplace--until a deeply troubling incident occurred during our latest visit. My fiancée--who suffers from a heart condition that causes erratic rhythm and potential fainting--was accompanied by her trained service dog, which alerts her to dangerous changes. When we entered and were examining the kimchi section, a security guard named Gilbert Barrow intercepted us and aggressively questioned what service the dog provided. We replied: "alerting for erratic rhythm." He asked again--same answer. Instead of accepting it, he began questioning how we held the leash, arguing that because of this, our dog couldn't be a service animal. He even falsely claimed he held an "ADA license." Under both federal ADA rules and California law, this is illegal: The ADA permits only two inquiries if it's not obvious the animal is a service animal: (1) whether it's required because of a disability, and (2) what tasks it performs. Asking more, demanding proof, or challenging leash handling is forbidden. Service dogs must be leashed or tethered, unless those devices interfere with their tasks, which our leash handling did not. Certification, vests, or specialized ID are not required under ADA or California law. California law (Unruh Civil Rights Act, Disabled Persons Act, FEHA) protects service animals and prohibits discrimination in public businesses. Despite all this, Gilbert harassed us, refusing to listen and escalating our fiancée's anxiety. We were forced to leave, and he even followed her inside the store after she spoke with a manager--intimidation at its worst. Attempts to get his company's information were met with deflection until we finally received a card from his employer, Kennedy Security Systems (LIC#009320). We've filed complaints with Kennedy Security, the Department of Justice, and the California Civil Rights Department (former DFEH). Why This Issues Matters. Service animals--especially medical alert dogs--are protected under: ADA Title III: Bans discrimination, limits questions to only two allowed ones, and forbids demanding proof of certification California Civil Code §54 & Unruh Act: Guarantees equal access to public accommodations for people with disabilities FeHA & Disabled Persons Act: Provide further state-level protections and enforce penalties for non-compliance What Oto's Should Do Retrain security staff and employees on ADA rights and permissible questioning. Adopt a clear policy visible in-store and online affirming support for service animals. Apologize and reengage with us, acknowledging harm and committing to change.

I liked this market. They are a Japanese market in the Sacramento area. They've been around for over 50 years. They reminded me of a Nijiya Market or a very small Tokyo Central Market. They have everything Japanese including meats, seafood, and groceries. If I wasn't staying in a hotel, I would've been tempted to buy some of their wagyu beef, or sushi grade seafood. The one employee I interacted with was nice. He convinced me not to buy anything since I was traveling. They have cooked prepared foods, and seemed like you could call in your order of a bento box. Sushi is sold, not on the day I showed up. Oto's had so many things that I wanted. I'll be back when I need Japanese groceries.

I love Oto's. I go there every Sunday for high-quality meat and poke. The staff are friendly and welcoming, and they have a great variety of sauces and produce among other items too numerous to list.

Come early for fresh fish and bento, mini-meals. I must recommend the veggie gyoza, waffle matcha ice cream, chu toro, ahi tuna poke, calamansi drink (soda can) you can get a a good deal on Orion beer - my fave. Our go to place for snacks, food, beverages. Greats service always clean and organized!

Had quite a bit to browse through at this small market. I walked away with some everyday Asian market items for cooking Prices were fair for a local joint.

There's a reason this parking lot is always jam packed. There are so many options of food, snacks, goodies and everything in between. The service here is always so great. From the fish/meat dept to the cashiers, everyone here is really friendly. I feel like this store is really clean and they have such a great variety. Their butter mochi is forever engrained in my head... and heart. SO GOOD!! I come every time I can to get my fill of goodies from here

If you're craving a bento box they have a variety of ones. Come early otherwise they are sold out quickly. Family loves the rolls and salmon teriyaki.

Love Oto's It's an amazing old school Japanese market with all kinds of great stuff from the Pan Pacific Rim and friendly, knowledgeable employees. Fresh bento boxes to go for lunch, daily specials, POG and other drinks (from both Aloha Maid and Hawaiian Sun), candy, desserts, fresh seafood and so much more. It's a favorite place to find something new or hard to find items.

First time to this Japanese market. I'm surprised with the offerings here since the market was a bit small, but they offered everything I needed! They even sell fresh Mochi from a local mochi vendor, deli items made in house, and a ton of snacks and drinks! They even have a ton of random items on sale in every aisle! So it was fun browsing around and finding items either the sales tag! There's a private lot for parking so it is very convenient! I'll definitely come again when I'm in need of Japanese ingredients!

Oto's is the place to buy fresh fish for your sushi/sashimi. We love getting their fish, and assortments for sides to make our own sushi, hand rolls, and sashimi. We also love their teas, desserts and snacks. It's a great Japanese grocery store. The lines can be long but it moves pretty quick. Parking can be difficult if you come when it's busy but there are surrounding areas to park. The shop is organized and very clean.

Bento lunches price is very good and the quality of the food is so respectable of the quality of the food as well and the quantity. Foods in the market is very good quality always,service is always fair, Ambiance is calm and friendly. Thank You.

Hi-ya! So we stopped by here for some fresh sashimi and some rolls. The place asks folks to still mask up for caution and that's good. The market was busy, but not too crazy. The sashimi was so fresh and the attendant who helped us was awesome. Skinned, prepped so well for 1.5lbs of tuna, 1lb of halibut and 1 lb salmon (with a small bag of ice to keep cold) plus a bunch of rolls, and the red bean buns and fresh ginger. Pricing was reasonable and quality amazing. The employees at here were really professional and helpful. Just an overall great experience.

Love the food options here from the super fresh sushi daily made! To hot grab and go items. Great produce and fresh seafood and butcher counter. So much good stuff for Asian food lovers - come here and shop and eat!

A small grocery with a lot of Japanese ingredients. Everything from beer, fish or sashimi, bento boxes during lunch, dry goods like Ramen, and fresh fruits and vegetables that are common enough in Japanese cuisine is all there. Probably one of the more authentic locations when it comes to most Japanese goods. The drinks section alone has a wide variety of soda, beer, energy drinks, coffee, and tea brands that aren't common in American supermarkets. The soy sauce area also have more of a Japanese "flair" to them, such as Soy Sauce flavored with Yuzu. there are many different varieties of tea, from the more expensive like Matcha and Genmaicha to the more common green tea bags. They have utensils and a small section with mostly Daiso goods. Service. There is a counter for mostly meets and fish. The majority of the time... the cashiers are speedy. It's a small grocery store and looks like a lot of smaller grocery stores in the area.

We come here when we need to get Asian food items for cooking and such. This places has a lot imported here so it's pretty cool. They even have an armed security guard most of the time. The shopping carts are located outside in an area in front of the front entrance. They have hand sanitizer and wipes as you enter. The fresh produce is a few feet from the entrance. A good selection of different mushrooms here to. They have a large variety of kimchee. I always hit up the Daiso section in the back of the store. As you look on the top shelf of the third and fourth isle you can see all the Funko Pop toys. I always check since their prices are competitive to others. I picked up another Godzilla. Always gotta check the large sake section. This time the fresh sushi section was closed. They make up plates to eat. Pretty nice when I got it before. Ph don't forget to get some Asian snack which are plentiful here. Lots of rice crackers. Boy the price has soared because of inflation and the pandemic.