Parachute Home
Bedding store · SoHo ·
Luxurious bedding, towels, and home goods with attentive staff
Luxurious bedding, towels, and home goods with attentive staff
"The original restaurant from the same chef couple draws on Beverly Kim’s Korean background and previously earned a Michelin star, known for its refined Korean-influenced cooking and critically acclaimed pedigree." - Ashok Selvam
"Mostly known as the work of Beverly Kim and Johnny Clark, Parachute has been recognized as one of the best Korean restaurants in America; last year they overhauled the restaurant to refocus on more traditional Korean cuisine after an initial iteration that reflected the perspective of a child of an immigrant living in America." - Ashok Selvam
"A neighborhood Korean American restaurant by Beverly Kim and Johnny Clark known for its labor-forward approach and a once-signature bacon-, potato-, and scallion-stuffed bing bread that was fried and baked—crispy outside and fluffy inside. The bing was a labor- and time-intensive favorite that required a month of training and daily prep to produce batches of 24, and its pre-pandemic economics were razor-thin (food $5.67, labor $4.65, fixed $4.05 for a $15 price, yielding just $0.63 profit, about 4.2%). Reopening after a renovation and two years of takeout, the owners decided to remove the item rather than shrink wages or compromise quality: they raised line pay and front-of-house salaries (house pay moved from $9/hour plus tips to $25/hour), added a 20% transitional service charge to fund higher wages and benefits, and prioritized creating a more equitable staffing model even though it raises costs and forces difficult menu choices." - Corey Mintz
"Inspired by the Italian linens she encountered on a trip to Amalfi several years ago, Parachute founder Ariel Kaye wanted to bring the same luxurious bedding to America. While the line started with bedding (the linen sheets are the only thing you’ll want to sleep in once you’ve tried them), the line has expanded to waffle bathrobes, Turkish towels, table linens, and throws. The New York flagship, which is set up like an apartment, with a living room, a functioning kitchen, a bedroom, and a vanity, pays homage to local artists, like Rodger Stevens, who designed the brass art installation in the entryway, and Brooklyn-based Rooted Design & Build, which created the natural wood table. "
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