PARU - Retail Store

A Community-Oriented Cafe Brings Coffee and Local Seafood to Adams Avenue | Eater San Diego

"Paru Tea will be included in Bica's beverage offerings alongside local coffee and pastries." - Candice Woo

Cross Border Chefs Pop Up at Longplay HiFi Record Bar in San Diego | Eater San Diego

"For morning listening sessions I also partnered with La Jolla newcomers Paru Tea Bar to supply the drink bar, and a.m. tickets include two complimentary drinks (hot and cold options)." - Mario A. Cortez

Point Loma Cafe Paru Tea Bar Brings Matcha and Modern Art to La Jolla | Eater San Diego

"I'm excited by the new Paru Tea Bar location in downtown La Jolla on Girard Avenue, which opened Tuesday, November 16 and will operate Wednesday through Sunday from 11 a.m. to 5 p.m. The founders, Amy Truong and Lani Gobaleza—who met during a study-abroad program in Japan and are now married—launched the company in 2017 with cold-brew tea pop-ups and a premium subscription box before opening their first retail shop in Point Loma in 2019. At this 1,200-square-foot space designed by Sunset Projects, they offer a large variety of loose-leaf teas sourced directly from farms in East and Southeast Asia and Japanese matcha milled in-house on a custom matcha mill from Kyoto that they say is the only one of its kind in California. Matcha and loose leaves are available for retail and at the tasting bar alongside specialty drinks like hojicha lattes made with oat milk and cold-brew tea sweetened with Okinawa black sugar. The shop sells teaware and local products such as Mikolich Honey and tea-infused chocolates from Deux Cranes, will not have a regular food menu but plans seasonal pop-up food producers, and includes an art gallery called Bow Hall whose first exhibit by La Jolla High School alum Kristi Lin features landscapes created with Paru's dried tea leaves." - Candice Woo

Asian Specialty Tea Shop Opens in Point Loma | Eater San Diego

"A pop-up tea bar has found a permanent storefront in Point Loma, and I was impressed by the minimalist, modern retail shop (designed by local firm Sunset Projects) that shares space with Studio Luniste and centers on an intimate nine-seat tea bar. I learned that founder Amy Truong, who in 2017 launched a premium tea subscription box focused on organic loose-leaf teas from small farms in Japan and Vietnam, also runs private events and classes around town. The cafe offers a selection of over 30 teas and a rotating menu of specialty tea drinks, with a seasonal beverage lineup that includes blue chamomile tea with lemon and lavender sugar, yuzu sparkling tea, and mint matcha oatmilk lattes; reservations are recommended, especially on weekends, for Paru’s tea flight service. They’re adding more snack options this fall and plan to branch into afternoon tea service and other special events, including a tea float collaboration with local gelato shop An’s Dry Cleaning." - Candice Woo

A serene specialty shop founded by tea obsessives, known for in-house milled matcha and a quiet chawan experience. Covered by Eater San Diego and praised by local writers; currently focused on tastings, retail teas, and education over to-go drinks.