schmuck.

Bar · East Village

schmuck.

Bar · East Village

7

97 1st Ave., New York, NY 10003

Photos

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Highlights

Schmuck is the East Village's cozy cocktail haven, blending inventive drinks and vibrant decor for a chill night out with friends.  

Featured in The Infatuation
Featured in Eater
Featured in Grub Street

97 1st Ave., New York, NY 10003 Get directions

schmucknyc.com
@schmuck.ny

$50–100

Reserve

Information

Static Map

97 1st Ave., New York, NY 10003 Get directions

+1 917 797 2602
schmucknyc.com
@schmuck.ny

$50–100

Reserve

Features

restroom
alcohol
cocktails
hard liquor
atmosphere trendy
wheelchair accessible parking lot

Last updated

Jul 7, 2025

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@eater

"Known for its Persia-meets-Western Europe theme, Schmuck's offers a unique bar menu featuring dishes like cacio-e-pepe white beans and puff pastry pizza." - Robert Simonson

Welcome to New York’s Golden Age of Bar Snacks - Eater NY
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@infatuation

"Schmuck isn’t fun in the fist-pumping dance-y kind of way, but in the “this is the best house party I’ve ever been to” way. Sit with three of your closest friends on a several-thousand-dollar vintage leather couch, and drink cocktails based on larb gai, or a martini that comes with its own dropper of olive oil. Sit back, relax, and sip on some truly excellent cocktails." - sonal shah, bryan kim, neha talreja, willa moore, molly fitzpatrick

The Best, Most Fun Bars in NYC Right Now
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@eater

"Known for its inventive cocktails and a small, exceptional food menu from Lobb Berlin." - Melissa McCart

The Best Dishes New York Editors Ate This Week: March 3 - Eater NY
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@infatuation

"Schmuck comes from the duo who ran Barcelona’s Two Shmucks—one of those bars that makes it on global must-visit lists—but their East Village bar is more of a relaxed living room than a European party destination. Here, you sink into a plush leather love seat while a server asks you how you’re doing, listens carefully, and then recommends a drink accordingly. The Larb Gai, a peanut-forward cognac cocktail, turns out to be just as reviving after a long, over-social day as they promise, and at $19, it also feels like a welcome break from relentless drink-flation. Given the hype around Schmuck, you’ll need a reservation, or to line up half an hour before they open. But the effort is worth it for a date or double date, fueled by martinis that comes with a dropper of olive oil, a buttered paloma we’re bookmarking for summer. Throw in some snacks like cacio e pepe beans and chocolate mousse, and they've got a great little house party going. photo credit: schmuck photo credit: schmuck" - Will Hartman

A globetrotting couple throws a house party at Schmuck - Review - New York - The Infatuation
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@eater

"A European-style cocktail bar with Middle Eastern touches, opened by Two Schmucks alums." - Emma Orlow

New NYC Restaurant Openings in New York City: January 2025 - Eater NY
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