Tobin T.
Yelp
After the massive expansion of Shake Shack, I soon came to realize that not all locations are forged the same. The food experience I once remembered back when there was only one local at Madison Square Park has been a long forgotten memory. A wonderful memory when the food was made to order, always came hot and fresh, and the burgers were cooked and assembled to perfection.
The store I frequent (UES Manhattan), although seemly great workers with good attitudes, are grossly inconsistent. The burgers usually come over cooked, sloppily put together, and with old withered veg toppings. Also, the Fries are stale and lukewarm depending on when you order.
Other locations would be plus or minus as well (mostly plus compared to the UES location), but for the most part, I have been chasing a quality that I find is completely lacking now. Sadly, I accepted that this was just going to be the norm after Shake Shack became public.
It was only after attending a private event hosted by Danny Meyer himself that I was inspired to write this review. At this event, Danny Meyer had Shake Shack cater a section of the food table. At first, I scoffed at this booth thinking it was only a novelty item to have at this exclusive USHG celebration. But then, at first bite of this Single Shake Burger, it brought me back to 2005 standing in line, outdoors, for over an hour in Madison Square Park to enjoy what was to become my favorite burger in NYC!
Now I realize Shake Shack can still be great again; not just an "above average" fast food chain. Some cook, or team of cooks, took the extra effort to provide Danny Meyer the best burgers with the same ingredients found in each Shake Shack location. These burgers, at this event, were: 1) NOT cooked to order, 2) MADE in large volume, 3) held up to travel (to the event), 4) and not warmed or displayed under warming lamps; YET still these burgers were better than any burger I had since the 2015 opening of the USE location, and every other location I visited since the expansion.
There is my feedback. I hope it can inspire change.