Myisha P.
Google
Shopify NYC is such a thoughtfully designed concept a beautiful space filled with natural sunlight, greenery, and an adaptable layout perfect for events. It’s right off the subway making it easy to access. After attending 5 events here over the past year, I truly appreciate the physical venue and the incredible brands I’ve been introduced to.
However, my rating is a consequence of the operations, oversight, and guest experience that leave a lot to be desired.
I recently attended a paid, ticketed event led by the Good Old Girls Club that was marketed by Shopify, purchased through Shopify, and promoted as including food, gift bags, and audience engagement. They amplified the gift bag further sending 3 emails saying the value of the gift bag would make the ticket negligible because of its epic content value. None of these were provided. When I asked onsite, I was told Shopify had no responsibility and that I should speak to the event organizers. The founder of GOGC shared that they “decided not to provide gift bags because it causes waste,” yet no refund or compensation was offered. Despite paying Shopify for the event, Shopify NYC did not respond to follow-up emails from me or multiple other attendees. As discussed on a group chat created to share insights with each other we learned that we were simply ignored.
I’ve also witnessed ongoing issues with the security team from yelling to pushing to making guests feel unwelcome even when they have confirmed tickets. It creates an environment that feels unnecessarily hostile especially when people are coming to try on lipgloss or demo hair care products.
Another concern is the lack of inclusion. Across the many event panels I’ve attended, the speakers and representation have been noticeably homogeneous, which feels out of touch in a city as diverse as NYC and in a space that brands itself as community-driven.
Across various events, I’ve repeatedly experienced discrepancies between what is communicated and what actually happens onsite. The disconnect is consistent enough to feel systemic.
In a city with countless vibrant, inclusive, well-run events, it’s disappointing to see a venue with so much potential fall short due to poor communication, lack of accountability, and a disregard for attendee experience. The brands and people I’ve connected with here have been wonderful and I’m rooting for every single one of them and have fallen in love with many of the products I’ve purchased but those meaningful experiences can happen anywhere.
Shopify NYC has a beautiful venue and a strong concept, but the guest experience, inclusivity, and accountability need significant improvement. Right now, it unfortunately feels like they simply do not care. Perhaps 2026 will be a better year.