Smør Bakery

If you’re into williamsburg performative males, you’ll love it here 🙂 Jokes aside, it’s a good shop. I wish there were prices for the pastries up front. I wouldn’t have paid $7.50 for a hot dog roll if I knew it was that much. It was good though. Cardamom bun was good too. I think it was the same price.

Smør Bakery has just expanded to williamsburg and i am so happy. williamsburg is packed with new cafes and brunch vibe, all of them i believe are small businesses 🤍 i tried AEC sandwich ($13) and hot chocolate with earl grey syrup ($7) 🍫 AEC stands for avocado, egg, and cheddar 🧀 the bread is super soft with chipotle aioli that adds the right amount of flavor. i have been obsessed with early grey or london fog syrup lately. this hot chocolate will be my new obsession 🤍 the early grey is really fragrant and refreshing. they have 6 small tables with tons of natural light and a bench right outside. it was packed on saturday morning but seats become available right after i ordered ✨ their location in the east village is a bit bigger than here. there is no wifi or restroom.

Great addition to the neighborhood! Me & my friend shared the cheesy eggs with avocado, cardamom bun and donut. The food was delicious and thank god they have green hot sauce. Tables are a bit too tiny to have a full spread but the space is cute. Also, laptop friendly!

EDIT: Sebastian from Smor wrote a super thoughtful response so updating my review to five stars! - do not go on a sunny day - boiling inside, sort of like a greenhouse - they need to install shades or at least keep the door open - made worse given how cramped it is - 45 mins wait for a 2 scrambled eggs, quoted 15 minute wait - everyone complaining about heat/wait - cardamom bun was great, better than fabrique etc - ordered for here but was given what's pictured

Smør Bakery has all the makings of a neighborhood gem but right now, it’s style over substance. I wanted to love this place. It’s new, it’s buzzy, it’s exactly the kind of spot East Williamsburg needs. From the outside, it’s modern, inviting, stylish. Inside, the pastries are gorgeous, the menu sounds delicious, and on a Saturday morning, the energy is high. Too high. Within minutes of arriving, the place turned crowded and chaotic, the kind of scene you’d expect at Win Son Bakery. They’ve been open only a short time, so growing pains are fair but they really need to rope off the line so people know where to stand and to keep the traffic flow under control. I ordered the AEC (avocado, sharp cheddar, fluffy eggs, chipotle aioli on their house brioche bun). It looked beautiful. But eating it was like trying to run up a muddy hill. The eggs and avocado slid right out with every bite. It’s impossible to eat by hand without dismantling the whole thing, and I wasn’t the only one resorting to a fork and knife. It’s baffling that no one in the kitchen tested this sandwich for actual eatability. If you’re grabbing something to go, this place is fine. But sitting down? Not so much. The seating is cramped, the tables are crammed together, and the vibe feels less like a cozy café and more like a forced group activity. There’s also no restroom, which feels like a major oversight given how busy it gets. I’ll check back in a few months to see if they’ve worked out the kinks. I really do want this place to succeed. But for now, Smør Bakery is a great place to pick up something beautiful for the road, not somewhere you want to linger.

Food: Got quite a few things (only took pic of burrito tho)~Matcha cookie is great. Had 3 other pastries which were okay! Their everything style sourdough roll was good as well. Breakfast burrito was good enough, but a bit heavy on some sort of reddish mayo sauce— either sriracha, roe, or something? Drinks: good! Cold brew and matcha latte. I did have a negative experience with losing my airpod. I went back 3 times over the course of the day, asking the staff if they saw my left airpod— which said it was still there on my phone each hour. They kinda weren’t super friendly while ordering and somewhat ignored helping me each time, which hey it is what it is, can’t blame them I guess, it’s just an airpod & they aren’t lost and found hall monitors~ otherwise relaxing environment with straightforward service!

Glad to see Smør out in Williamsburg! The interior can be a bit small and it overall has a quick service vibe, but the staff are friendly and the food is good. The pastries are decent, and I particularly loved the breakfast burrito - I’m usually disappointed whenever I get any breakfast burrito, but Smør’s was the first time I actually enjoyed one, with the perfect texture of soft scrambled eggs and a good amount of bacon that felt balanced and not overwhelming, all over a nice crunchy bed of hash browns.

Such a welcome addition to the area. ⭐️⭐️⭐️⭐️⭐️ Sausage egg and cheese on a brioche bun ⭐️⭐️⭐️⭐️⭐️ Breakfast burrito (suggest adding on pickled jalapeños- they are so good)!