SUGARFISH by sushi nozawa
Sushi restaurant · Flatiron District
33 E 20th St, New York, NY 10003
Highlights
Sugarfish serves up fresh, buttery sushi in a chic, intimate spot with a no-tipping policy and irresistible “Trust Me” omakase menus.
Sugarfish serves up fresh, buttery sushi in a chic, intimate spot with a no-tipping policy and irresistible “Trust Me” omakase menus.
"Much like driving and complaining about driving, Sugarfish was big in Los Angeles before it arrived in NYC. New York’s first location of this sushi chain, on 20th Street, tends to be busy. So consider whether you’re prepared to wait a bit for dinner, and if you are, put your name in. (If you’re not, consider a day-off solo lunch instead.) Once you’re seated, you want one of the “Trust Me” sets (ranging from $46 to $76 at dinner, including tip), which come with an assortment of sushi, sashimi, and handrolls." - willa moore, bryan kim, matt tervooren
"LA is pretty selfish when it comes to sharing its nice weather and winning sports teams, but one export they’ve allowed to make its way to NYC is Sugarfish. And we’re very happy it did. Their neatly partitioned boxes come in various sizes, and while the types of fish vary depending on the set menu you choose, you’re going to get between 10 and 20 pieces of buttery sushi for less than $50." - matt tervooren
"If you’ve always been curious about Sugarfish, now might be the time to see what it’s all about. Your delivery sushi will come in a precious box with a few different compartments, like a little gift of raw fish, rice and wasabi." - hannah albertine, nikko duren, bryan kim, arden shore, matt tervooren
"Sugarfish’s “Trust Me” is the most predictable sushi omakase experience on this list. While other places may give you ocean trout one time and baby shrimp the next, Sugarfish tells you exactly what you’re going to get. It varies a bit based on which size you order ($43-$72 at dinner, $37-$72 at lunch), but you know you’re likely looking at some tuna sashimi in ponzu sauce, followed by salmon sushi and a blue crab hand roll. With 10 locations and counting in the LA area, Sugarfish is a kind of mini-empire in California, and there are now five locations in NYC." - Neha Talreja, Bryan Kim, Kenny Yang, Hannah Albertine
"Sugarfish typically has a wait of several hours, which we’d be inclined to call ridiculous, if we personally had not waited several hours for Sugarfish. And now, you can order a set meal from Sugarfish and pretend you had to wait three hours in order to eat it. Both the Flatiron and Soho locations are open for pickup and delivery." - team infatuation
