SUGARFISH by sushi nozawa
Sushi restaurant · SoHo ·
Celebrated sushi chain serving traditional rolls & sake
Celebrated sushi chain serving traditional rolls & sake
"Much like driving and complaining about driving, Sugarfish was big in Los Angeles before it arrived in NYC. New York’s first location of this sushi chain, on 20th Street, tends to be busy. So consider whether you’re prepared to wait a bit for dinner, and if you are, put your name in. (If you’re not, consider a day-off solo lunch instead.) Once you’re seated, you want one of the “Trust Me” sets (ranging from $46 to $76 at dinner, including tip), which come with an assortment of sushi, sashimi, and handrolls." - willa moore, bryan kim, matt tervooren, will hartman
"Sugarfish is a 15-year-old Los Angeles chain that emphasizes high-quality fish. It arrived here in 2016 and now has six branches in Manhattan. Assortments are available at several price levels, beginning at $32 and running up to $76, typically starting with a piece of sashimi, then proceeding to seasoned nigiri sushi delivered one or two pieces at a time, ending with a hand roll." - Robert Sietsema
"High-end sushi spots are impressive date moves, but many will both empty your wallet and make you feel like you need to focus all your attention on the $17 finger-sized piece of fish you’re eating. Sugarfish, on the other hand, serves very good sushi in a bright, crowded space where you can enjoy both your conversation and your sushi, and you’ll spend a lot less than at most omakase experiences around the city. Just know that waits are still long - bring someone who you don’t get uncomfortable with once you’ve run out of Netflix shows and podcasts to talk about." - matt tervooren
"LA is pretty selfish when it comes to sharing its nice weather and winning sports teams, but one export they’ve allowed to make its way to NYC is Sugarfish. And we’re very happy it did. Their neatly partitioned boxes come in various sizes, and while the types of fish vary depending on the set menu you choose, you’re going to get between 10 and 20 pieces of buttery sushi for less than $50." - matt tervooren
"Los Angeles–based sushi chain Sugarfish opened its second NYC location offering a la carte sushi and rolls and its signature affordable “trust me” sets priced at $28, $40, and $52." - Kayla Kumari Upadhyaya
