Taco Primo

Taco restaurant · Pacific Heights

Taco Primo

Taco restaurant · Pacific Heights

2

2301 Fillmore St, San Francisco, CA 94115

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Highlights

Tacos, burritos, bowls, salads, chips, churro cookies  

Featured in The Infatuation

2301 Fillmore St, San Francisco, CA 94115 Get directions

tacoprimo.com

$10–20 · Menu

Information

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2301 Fillmore St, San Francisco, CA 94115 Get directions

tacoprimo.com

$10–20 · Menu

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Last updated

Aug 19, 2025

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@infatuation

Taco Primo - Review - Pacific Heights - San Francisco - The Infatuation

"Pacific Heights isn’t exactly overflowing with burrito options, so Taco Primo is a welcome addition. The Mexican restaurant operating out of The Snug has a tight menu of bowls, salads, tacos, and burritos. The pudgy tortillas (by La Palma) are excellent in taco form with the salty-sweet al pastor with bits of pineapple. Another path to success: anything involving the saucy suadero. Posting up and dining in at The Snug is a great move, as is taking advantage of the efficient takeout operation. Food Rundown Tacos We’re big fans of the tortillas from La Palma, so it’s no surprise that these tacos are a hit. These are best with the al pastor or suadero, and a healthy dollop of salsa. Burritos Take your pick from chicken, al pastor, suadero, or jackfruit, and get it “primo”—with sour cream, guacamole, and cheese. It’s a satisfying combination. Salads Fine, but mostly tastes like romaine. We’d go for a bowl or tacos over this. Chips Thick, thoroughly salted, and snappy. These are a great addition to any meal here, but you’ll have to pay extra." - Julia Chen

https://www.theinfatuation.com/san-francisco/reviews/taco-primo
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@eater

Turkish Feast Newcomer Turquaz Opens in San Francisco’s SoMa Neighborhood - Eater SF

"Offers a menu of Mexican food favorites for takeout, as a spinoff of neighborhood spot the Snug." - Paolo Bicchieri

https://sf.eater.com/2025/3/6/24379081/new-restaurant-openings-san-francisco-bay-area-march-2025
View Postcard for Taco Primo

Steven Straus

Google
I had the best Mexican food ever here! The chicken bowl I had delivered from here was awesome! I highly recommend people try this place at least once and I guarantee you will not be disappointed. I wish I can give this place 10 stars ⭐️! I can see myself ordering from here again sometime soon.

Annick Tumolo

Google
We ordered 4 primo tacos and just got home to find out we were charged for Rimo and they gave us regular. We feel cheated and disappointed. Not going back.

joanne gomez

Google
I personally had a really nice experience here. My dog was dying a few doors down in the Vet clinic, so I went in there because I hadn't eaten all day. I ordered a Jackfruit burrito with refried beans, but accidentally made it black beans, caught their own mistake without my having to point it out, remade it immediately. The staff was cheerful, professional and friendly, and the chef who made my burrito was incredibly friendly and likable, personally apologizing for the delay to make the order right (before I even saw it was wrong). I found their burritos to be really great, and I have worked in the Mission for decades. They were compassionate about my dog as well, which melted my heart. The price was really actually good, compared to the "burrito District aka the Mission". I hope others share my sentiments. I really this place and the people that work there. That's what makes a Great local shop that one wants to give one's business to.

Sunita Aggrawal

Google
This is a great addition to the neighborhood. I work across the street and live a few blocks away. I often order their bowls and salads. Great portions and flavors. Their spicy salsa is delicious and very hot.

tiffany proia

Google
I am so excited to have a new burrito option on Fillmore! They are well priced and it is obvious that their ingredients are fresh. I've enjoyed their food with drinks from the Snug and also ordered via a delivery app. On my last delivery, we ordered the horchata milkshakes which were accidentally left behind. I emailed the store and the manager hand delivered them within a few minutes. So refreshing to have a local spot with affordable prices and a team that goes above and beyond to provide excellent customer service. The fact that this establishment has a 3.8 rating right now is a sin. We will be supporting Taco Primo weekly <3

Govind R

Google
So happy they opened! Amazing vegetarian jackfruit "primo" burrito and one of my favorites in the city. It is affordable and so tasty! Finally a reasonable quick service place on fillmore that is actually really really good. Thanks for joining the neighborhood!

Adrien Pouligny

Google
Pleasantly surprised. Burritos are pretty decent and the price is good, especially for this neighborhood. Much better than taco bar for the quality/price ratio. Not gonna beat mission burritos of course, but it’s nice to have this spot in pac heights 👍🏼

Da

Google
What a precious place in pac heights! Happened to pass by and decided to try. The price of this place is surprisingly reasonable especially in pac heights! Burritos, bowls and tacos are all pretty good (can't compare to burritos/tacos in mission), but they are in good quality and with very reasonable price, love it!
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Jennifer C.

Yelp
I was in the area and my partner wanted tacos, so I spotted this place and thought we'd give it a try! We're now big fans and will be back! The restaurant has a nice laidback vibe and long bar. We adore the turtle mascot printed on the menu and parchment paper. We got the chips and tried one taco each. (We opted out of the primo as we're trying to be more health conscious). The chips were well fried and salted nice and evenly. The tacos - wow the tortilla was delicious and the meats and the one vegan jackfruit were tender and flavorful. It did take a long time to receive our tacos after the chips came out pretty quickly and a while to find a server for the check, so maybe not the best place if you're in a hurry. There was a loft area with a birthday celebration - seems like it'd be a great place for a private party.
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Mister H.

Yelp
I had a great early dinner at Taco Primo at The Snug. The salsa, guac and chips were a perfect starter - the salsas stepped up in heat levels really well - and I couldn't believe the refried black beans were vegan because they were so rich in depth of flavor. I forgot to take a photo of the tacos, but I got the al pastor and the brisket...loved them both. Good complimentary flavors and textures and I like the option of doing flour tortillas. Brought home a chicken burrito and my girlfriend crushed it before I could get a bite. We'll be back for sure
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eric t.

Yelp
Some of the best tacos I ever had. I ordered the Al Pastor and the brisket tacos. Be sure to order it primo style. The chips with salsa and guoc were good and the guoc was full of flavor. Lastly we had to get the churro cookies. And you can't beat the price. True value and in San Francisco that is hard to come by. Can't wait to see them at thrive city at the chase arena.
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Gargi D.

Yelp
My friends and I were walking down Fillmore and stopped here for a quick snack. Portions were shareable for small portions and every dish was extremely affordable. We sat a sunny corner table at the bar next door (The Snug) and service staff was super friendly! Food was good and would stop by again for an afternoon snack/drink.

Josh A.

Yelp
SF burritos have been hit or miss for me, but this place got the job done. Burritos aren't fat like a mission style burrito, but still a decent size nonetheless. They don't have carne asada. The only beef option is suadero, which to me is like a beef version of carnitas. I definitely recommend a suadero burrito here "Primo Style" which is essentially just a super burrito lol Also, the hot habanero crema is FIRE. 8.4/10
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Steve Loves F.

Yelp
These tacos are hellaaaa primo!!! So good, I loved the suadero, actually reminds me Mexico City tacos. I love that this place is in the back of my favorite bar the snug. I love this place. Can't wait to come back

FV B.

Yelp
Simple, straight forward dam good! When they position themselves with breakfast menu, they will kill it. Welcome to our crib. Cheers

Alanna S.

Yelp
Flavors are quite flat. Very clear the lack of authentic influence. I know it's "Cali-Mex" so as a Mexican person I had to set lower expectations. I got the jackfruit burrito and it was fine. They seem to pride themselves on their seasoning, but it definitely needs more of it. Usually salsas help pick up some slack and these ones were all disappointing. I try all the salsas from everywhere I go to get a good idea and most of the time I like at least 2/3 options. This time it was none. The red one was like "elevated" tomato paste, the green one was very mild and flat, the habanero one tasted like straight up apple cider vinegar and no actual heat despite being labeled as "hot hot." The guacamole tasted mostly of lime, but I know some people want that. None of this is surprising based off where it is and the clear intended audience. Having a vegetarian option is nice, but it is quite lacking. I would think the meat options are actually much more flavorful. My positives are: decent portion for the burrito and very good freshly made tortilla chips.
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Kory K.

Yelp
Amazing food with so many options, at a great price. I loved the suadero but you can't go wrong with anything you choose. I can't wait to go back to Taco Primo!

Dav I.

Yelp
Great food and drinks, prompt and knowledgable service, seating options at bar or tables.

Peter S.

Yelp
I tried the chicken burrito and jack fruit taco. I thought both were excellent. The chicken was moist and cooked perfectly (personally, I hate dry, overcooked meat) and all of the other ingredients that came with the burrito were fresh, seasoned well, and incredibly tasty. It was the perfect size and not the slightest bit greasy. The biggest surprise for me was the jack fruit taco. I've never had jack fruit before, but I am certainly a fan now. It was absolutely delicious, with a perfect consistency and flavor. Two of these generously sized tacos would be a more than satisfying meal, especially for those of us who are cost conscious! If you're looking for a fresh, delicious, incredibly reasonably priced meal, then I would highly recommend that you try Taco Primo.

Radha M.

Yelp
Food and service were amazing. Cant stop thinking about the Al pastor tacos and habanero hot sauce. Churro cookies were an absolute delight as well. Definitely will be coming back!