Taco Primo

Taco restaurant · Pacific Heights

Taco Primo

Taco restaurant · Pacific Heights

2301 Fillmore St, San Francisco, CA 94115

Highlights

Taco Primo serves up tasty Cali-Mex staples like tacos and burritos, combining classic flavors with modern twists in a cozy Pacific Heights spot.

2301 Fillmore St, San Francisco, CA 94115 Get directions

tacoprimo.com

$10–20 · Menu

@infatuation

"Pacific Heights isn’t exactly overflowing with burrito options, so Taco Primo is a welcome addition. The Mexican restaurant operating out of The Snug has a tight menu of bowls, salads, tacos, and burritos. The pudgy tortillas (by La Palma) are excellent in taco form with the salty-sweet al pastor with bits of pineapple. Another path to success: anything involving the saucy suadero. Posting up and dining in at The Snug is a great move, as is taking advantage of the efficient takeout operation. Food Rundown Tacos We’re big fans of the tortillas from La Palma, so it’s no surprise that these tacos are a hit. These are best with the al pastor or suadero, and a healthy dollop of salsa. Burritos Take your pick from chicken, al pastor, suadero, or jackfruit, and get it “primo”—with sour cream, guacamole, and cheese. It’s a satisfying combination. Salads Fine, but mostly tastes like romaine. We’d go for a bowl or tacos over this. Chips Thick, thoroughly salted, and snappy. These are a great addition to any meal here, but you’ll have to pay extra." - Julia Chen

Taco Primo - Review - Pacific Heights - San Francisco - The Infatuation

View Postcard for Taco Primo

@eater

"Offers a menu of Mexican food favorites for takeout, as a spinoff of neighborhood spot the Snug." - Paolo Bicchieri

Turkish Feast Newcomer Turquaz Opens in San Francisco’s SoMa Neighborhood - Eater SF

View Postcard for Taco Primo

Allan Mena

Google

Had the Saudero burrito (made it primo for +$3) and it was honestly very satisfying. The lime soaked cabbage really complimented the salsa and meat in the burrito. Cool spot for a quick bite to eat if you work in the area. To avoid waiting in line, I know the logistics of a new restaurant must be tenuous, I’d go ahead and order in advance for pickup. If you’re in a pinch for time, but other than that, really solid burritos.

Thomas Gore-Schreck

Google

Feedback: the other reviews are right. The meat is meh. BUT the flavor is there and I really want a burrito spot that isn’t taco bar (their micheladas slap) on Fillmore so I’m giving 5 stars. So please change something, but otherwise flavor is on point.

Thomas Elliott

Google

I checked out this new restaurant yesterday and it was amazing. I had the chicken bowl and it was delicious- especially the refried beans. Definitely a new go to when craving some good Mexican.

Prema Roberts-Gaddipati

Google

The brisket taco was ok but the chicken tasted old and low quality unfortunately. We live nearby and were excited to try this but it was disappointing

Max Rothstein

Google

Burritos are solid, salsas are great, service is fast and pricing is very reasonable

Sumit C

Google

New spot, togo/delivery orders, at the back of Snug. I think you can order from them while you're at Snug as well, but not 100%. The jackfruit burrito bowl is great and a good chance of pace from a beans and rice and bell pepper bowls. The churros are fantastic too. The spicy salsa is well, spicy! The entrance and order/pickup situation is a bit tight since its a narrow entrance. They're a good addition to the neighborhood. The best thing? Their PRICES are reasonable, especially for the neighborhood. $10 for a tasty burrito (make it 'primo' for $3)? Sign me up! Lets hope they can maintain that!

Jennifer C.

Yelp

I was in the area and my partner wanted tacos, so I spotted this place and thought we'd give it a try! We're now big fans and will be back! The restaurant has a nice laidback vibe and long bar. We adore the turtle mascot printed on the menu and parchment paper. We got the chips and tried one taco each. (We opted out of the primo as we're trying to be more health conscious). The chips were well fried and salted nice and evenly. The tacos - wow the tortilla was delicious and the meats and the one vegan jackfruit were tender and flavorful. It did take a long time to receive our tacos after the chips came out pretty quickly and a while to find a server for the check, so maybe not the best place if you're in a hurry. There was a loft area with a birthday celebration - seems like it'd be a great place for a private party.

Mister H.

Yelp

I had a great early dinner at Taco Primo at The Snug. The salsa, guac and chips were a perfect starter - the salsas stepped up in heat levels really well - and I couldn't believe the refried black beans were vegan because they were so rich in depth of flavor. I forgot to take a photo of the tacos, but I got the al pastor and the brisket...loved them both. Good complimentary flavors and textures and I like the option of doing flour tortillas. Brought home a chicken burrito and my girlfriend crushed it before I could get a bite. We'll be back for sure

eric t.

Yelp

Some of the best tacos I ever had. I ordered the Al Pastor and the brisket tacos. Be sure to order it primo style. The chips with salsa and guoc were good and the guoc was full of flavor. Lastly we had to get the churro cookies. And you can't beat the price. True value and in San Francisco that is hard to come by. Can't wait to see them at thrive city at the chase arena.

Gargi D.

Yelp

My friends and I were walking down Fillmore and stopped here for a quick snack. Portions were shareable for small portions and every dish was extremely affordable. We sat a sunny corner table at the bar next door (The Snug) and service staff was super friendly! Food was good and would stop by again for an afternoon snack/drink.

Josh A.

Yelp

SF burritos have been hit or miss for me, but this place got the job done. Burritos aren't fat like a mission style burrito, but still a decent size nonetheless. They don't have carne asada. The only beef option is suadero, which to me is like a beef version of carnitas. I definitely recommend a suadero burrito here "Primo Style" which is essentially just a super burrito lol Also, the hot habanero crema is FIRE. 8.4/10

Steve Loves F.

Yelp

These tacos are hellaaaa primo!!! So good, I loved the suadero, actually reminds me Mexico City tacos. I love that this place is in the back of my favorite bar the snug. I love this place. Can't wait to come back

FV B.

Yelp

Simple, straight forward dam good! When they position themselves with breakfast menu, they will kill it. Welcome to our crib. Cheers

Alanna S.

Yelp

Flavors are quite flat. Very clear the lack of authentic influence. I know it's "Cali-Mex" so as a Mexican person I had to set lower expectations. I got the jackfruit burrito and it was fine. They seem to pride themselves on their seasoning, but it definitely needs more of it. Usually salsas help pick up some slack and these ones were all disappointing. I try all the salsas from everywhere I go to get a good idea and most of the time I like at least 2/3 options. This time it was none. The red one was like "elevated" tomato paste, the green one was very mild and flat, the habanero one tasted like straight up apple cider vinegar and no actual heat despite being labeled as "hot hot." The guacamole tasted mostly of lime, but I know some people want that. None of this is surprising based off where it is and the clear intended audience. Having a vegetarian option is nice, but it is quite lacking. I would think the meat options are actually much more flavorful. My positives are: decent portion for the burrito and very good freshly made tortilla chips.

Kory K.

Yelp

Amazing food with so many options, at a great price. I loved the suadero but you can't go wrong with anything you choose. I can't wait to go back to Taco Primo!

Dav I.

Yelp

Great food and drinks, prompt and knowledgable service, seating options at bar or tables.

Peter S.

Yelp

I tried the chicken burrito and jack fruit taco. I thought both were excellent. The chicken was moist and cooked perfectly (personally, I hate dry, overcooked meat) and all of the other ingredients that came with the burrito were fresh, seasoned well, and incredibly tasty. It was the perfect size and not the slightest bit greasy. The biggest surprise for me was the jack fruit taco. I've never had jack fruit before, but I am certainly a fan now. It was absolutely delicious, with a perfect consistency and flavor. Two of these generously sized tacos would be a more than satisfying meal, especially for those of us who are cost conscious! If you're looking for a fresh, delicious, incredibly reasonably priced meal, then I would highly recommend that you try Taco Primo.

Radha M.

Yelp

Food and service were amazing. Cant stop thinking about the Al pastor tacos and habanero hot sauce. Churro cookies were an absolute delight as well. Definitely will be coming back!

@infatuation

Taco Primo - Review - Pacific Heights - San Francisco - The Infatuation

View Postcard for Taco Primo

@eater

"Offers a menu of Mexican food favorites for takeout, as a spinoff of neighborhood spot the Snug." - Paolo Bicchieri

Turkish Feast Newcomer Turquaz Opens in San Francisco’s SoMa Neighborhood - Eater SF

View Postcard for Taco Primo

Allan Mena

Google

Thomas Gore-Schreck

Google

Thomas Elliott

Google

I checked out this new restaurant yesterday and it was amazing. I had the chicken bowl and it was delicious- especially the refried beans. Definitely a new go to when craving some good Mexican.

Prema Roberts-Gaddipati

Google

The brisket taco was ok but the chicken tasted old and low quality unfortunately. We live nearby and were excited to try this but it was disappointing

Max Rothstein

Google

Burritos are solid, salsas are great, service is fast and pricing is very reasonable

Sumit C

Google

Jennifer C.

Yelp

Mister H.

Yelp

eric t.

Yelp

Gargi D.

Yelp

Josh A.

Yelp

Steve Loves F.

Yelp

FV B.

Yelp

Simple, straight forward dam good! When they position themselves with breakfast menu, they will kill it. Welcome to our crib. Cheers

Alanna S.

Yelp

Kory K.

Yelp

Amazing food with so many options, at a great price. I loved the suadero but you can't go wrong with anything you choose. I can't wait to go back to Taco Primo!

Dav I.

Yelp

Great food and drinks, prompt and knowledgable service, seating options at bar or tables.

Peter S.

Yelp

Radha M.

Yelp

Food and service were amazing. Cant stop thinking about the Al pastor tacos and habanero hot sauce. Churro cookies were an absolute delight as well. Definitely will be coming back!

Taco Primo

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