Famous SF bakery's Korean branch: artisanal breads, pastries


"The renowned bakery with an international presence where the creative lead has worked in Seoul, contributing to a strong pastry and breadmaking pedigree that underpins the pizza and pastry offerings." - Adam Coghlan

"Founded in 2002 as a single Mission bakery, this world-famous, rapidly expanding brand became known for around-the-block lines and for pioneering the recent artisanal bread and pastry movement; more than 140 Bay Area employees recently signed a letter declaring their intention to unionize in hopes of attaining a fair balance of power, quality benefits, high morale, and good wages, and if successful some 200-plus Bay Area employees across four locations would join the local International Longshore and Warehouse Union (ILWU). The company now has roughly 10 locations globally (including five in the Bay Area and several in Seoul), and workers say expansion has made the business feel more corporate and less like a neighborhood bakery." - Luke Tsai

"The Seoul outpost brings an authentic San Francisco–style bakery experience to Hannam-dong, importing flours to match the originals while also incorporating Korean ingredients to suit local tastes. It’s widely regarded for excellent breads and croissants—especially sourdough country bread served with a spiced apple butter—and played a major role in changing Koreans’ perception of American artisanal baking." - Hyunhee Lee

"Cox joined the Tartine team last year to take on the beverage program at the group’s growing number of restaurants, including Henry’s in Berkeley (Tartine investor Bill Chait operates the food and beverage there as well), the impending Tartine Manufactory in LA, Tartine’s project in Hotel G, and Tartine Seoul." - Ellen Fort

"I note the Tartine team opened a branch of Tartine Bakery in Seoul, Korea." - Caleb Pershan