"The filmmaker plans to profile the husband-and-wife team behind this local spot, approaching them as neighborhood storytellers and focusing on the people 'who really make this city San Francisco.' Her intent is to support small-business owners and Asian American workers and entrepreneurs through short, cinematic mini-documentaries; as she says, 'It’s that idea of sonder. I’m going to keep on making my videos.'" - Paolo Bicchieri
"After a proper chronicle trying to open, Mark Sethi and Nadia Wit brought their gorgeous toasts and Persian black tea made with saffron to Divisadero Street in late 2022. The avocado toasts are ornate, some topped with ricotta and others with salmon belly; there’s a baguette breakfast sandwich worth ordering, too." - Paolo Bicchieri
"There’s nothing unexpected about That’s My Jam in the Lower Haight, but that’s a good thing. The satisfying Friday-to-Sunday brunch spot serves solid breakfast sandwiches on croissants and baguettes with the usual eggs and bacon, as well as avocado-crowded toasts. As the name suggests, seasonal housemade jams are also great, so make a point to spread some on a biscuit. There’s plenty of seating both in the parklet and in the dining room (including lots of window and bar stools for solo diners) with servers flying between the two catching up with neighborhood regulars. Wait your turn in the purple velvet rope-flanked line and scan the attached QR code to get a head start on figuring out what you want to eat." - Patrick Wong
"But San Francisco cafe That’s My Jam is offering a thoughtful gesture: Every Friday, the cafe will have half-price lattes for WGA and SAG union members until a contract is reached." - Dianne de Guzman
"Mark Sethi and Nadia Wit opened this cafe, with its handsome custom-built parklet, after a few years of delays. The couple’s avocado toast is bright and lemony, with a delicate floral garnish on top of the dainty avocado slices. Salmon acts as a bougie optional add-on for the seafood lovers out there." - Paolo Bicchieri