"Prepare to battle crowds when hitting this Emory Point spot for brunch. The spacious dining area is always bustling with Emory students capping off their all-nighters alongside plenty of OGs who have made this their brunch haunt for nearly a decade. The New York-style Jewish deli is stacked with multiple spreads and fish add-ons to top bagels, including an amazing smoked trout dip (which is kind of hard to come by in the city). And don’t leave without a bowl of tasty matzoh ball soup. Plus one bite of their eggs with a side of pastrami will have you questioning if bacon and eggs really are the perfect pair." - nina reeder, juli horsford, demarco williams, jacinta howard
"The General Muir is an upscale spin on the traditional New York deli. Sun streams in through floor length windows and the white tiled walls gleam. The restaurant showcases its roots and history with photographs of early immigrants and its namesake ship on the wall. Brunch menu items include the Smoked Hash featuring crispy house-cured pastrami as well as baked-in-house giant pastries." - Liz Shinn & Mike Rivera
"There’s a segment of General Muir’s menu that’s labeled “delicatessen.” Anytime we see that word, it tends to mean sh*t is about to get serious where sandwiches are concerned. We’re happy to confirm this Emory Point hotspot’s tasty deli sandwiches are worthy of that assumption. Pull up a chair beneath the hanging orb lights that dot the spacious dining room and dive into a reuben stacked with huge hunks of tender corned beef and tangy sauerkraut on fresh-made bread—our favorite on the menu. Or opt for the excellent chicken club with a mayo-based chicken salad and a slab of pastrami." - juli horsford, nina reeder
"General Muir’s Friday Fried Chicken is a solid spot to kickstart your weekend. It’s only available on Fridays, when you get a half bird with your order. The chicken is fried to crackly levels, with each bite almost loud enough to reverb at the table. It’s satisfying but mildly spiced, so the “hot sauce in my bag” crew will feel prepared when visiting this Emory Point restaurant and delicatessen. The chicken comes with a refreshing watermelon ricotta salad and fried plantain, which is best enjoyed with a wine on their relaxed patio, where you can spot everyone from families to Emory doctors having a low-key meal." - jacinta howard
"The General Muir stands out with its Jewish deli-meets-the-South twist. Cozy up in a booth at the Emory Point restaurant and indulge in signature items like open-faced bagel sandwiches, pastrami scramble, or latkes with smoked salmon." - Lia Picard