The Roll

I had such a great experience at The Roll! The fish was incredibly fresh, and you could really taste the quality in every bite. The atmosphere was cozy yet stylish, making it a perfect spot to relax and enjoy a meal. I’ll definitely be coming back soon!

A new gem has opened on Folsom Street in SoMa—a sushi restaurant I’ve been eagerly anticipating! I first discovered them at their pop-up store on Union Street a few months ago, and now they’ve officially opened their main location, serving exclusively dinner. Since my first visit in Cow Hollow, their menu has expanded and been perfected down to every bite. Their futomaki, aptly named “The Roll,” is a standout. It features the freshest cuts of tuna, salmon, amberjack, and other sashimi, all beautifully harmonized with their unique seasoning. This dish is an absolute must-try! What truly surprised me was their Yubu menu. My personal favorite was the Scallop Yubu—it’s a perfect balance of fresh, delicate scallop flavor with a subtle sweetness and a touch of vinegar in the Yubu. As a Korean immigrant, I loved this creative interpretation of a popular kids' snack from Korea. The new space is modern yet cozy, reminiscent of a sleek bar in SoMa, creating a unique and intimate dining atmosphere. I can’t wait to return! Thank you for bringing fresh energy and life back to SoMa with this incredible restaurant.

Been here many times, and it never disappoints. My fav- kaisen don, tuna yubu, mushroom appetizer, and oden soup. Surprisingly, the karaage curry don is the best curry I’ve had in SF. Such a hugh quality fish at a reasonable price. Good for dates or work dinners.

We’re so excited this spot opened in SoMa! We visited today and enjoyed their oden soup (so much that we had two bowls!), sushi, and futomaki. Everything was delicious, and the atmosphere was cozy and chill. It’s a perfect place to unwind with amazing food. We were so busy enjoying the food that we didn’t have time to take more pictures—but that just shows how good it was! Highly recommended, and we’ll definitely be back!

The food here is delicious & I found the service to be really attentive & helpful. The bowls have generous & tasty fish servings & the yubu set was great.

The oden soup was absolutely incredible, with a rich, flavorful broth that left a lasting impression. The sashimi was super fresh, and both the futomaki and yubu were delicious!! Especially the yubu, which quickly became my favorite. The staff was exceptionally kind and attentive, making the whole experience even more enjoyable. Whether you’re looking for a quick meal or a place to have drinks with great food, this spot is perfect. Highly recommended!

First time here. The taste,atmosphere, and service was amazing. You must try the rolls and especially the Yubu are so tasty omg for real. I highly recommend here.

I am super excited to have futomaki restaurant near my place! Their rolls are amazing, but their Uni-Ikura yubu is the best!!! Definitely willing to try other foods next time.