The Roll

Tried the new hand rolls at The Roll SF — super fresh and delicious! Dine-in only because the seaweed stays crisp. Starting at $6, the quality and price are unbeatable in SF. Also tried their new cheesecake — creamy and melts in your mouth🤤 Staff was incredibly friendly and welcoming. Highly recommend!

While traveling in the U.S., I was looking for a great Japanese spot in San Francisco with good value and that’s how I came across The Roll. I’ve been to Japan many times, and outside of highend omakase, this was the closest I’ve had to truly authentic sushi. When I visited, it was the weekend, so there was a bit of a wait, but it was absolutely worth it. The sushi was incredible, and the staff were so friendly. They even gave me great recommendations for places to visit and eat in San Francisco. Out of all the restaurants I’ve been to in the U.S., this one left the strongest impression.

This was my first time at the Folsom location after visiting their Marina District spot a few times. The food here is excellent, super fresh sushi and perfectly seasoned rice. Service has been consistently good every time. Personally, I prefer the ambience and plating at the Marina location; it feels a bit more suited for date nights, but their business hours are pretty limited. One change I noticed: their rolls used to come with 10 pieces, but now it’s 6. I’m guessing it’s a necessary adjustment to stay afloat. It’s not a big deal and it just means ordering a bit more. The food’s good enough that I really hope they stay open. My friend also loved the nigiri here. One small downside was that the 6-piece combo included two pieces of the same type of fish, so you only get to try three varieties. Would’ve liked a bit more variety.

I've been a regular here for a while, and the food quality is consistently stunning. Seriously, the food is no joke—even the side dishes are incredibly fresh. You absolutely have to try the Signature Roll and the Kaisen Don—you won't regret it. They also recently added Temaki hand-rolls, which are amazing for the price. As for a side, the Oden is a must-have; its broth has a deep, savory umami that warms your body and soul. It’s honestly my favorite thing on the menu for pairing. The atmosphere is comfortable and clean, and I'm quickly becoming a regular here. HIGHLY RECOMMEND!!

Walked in to the sushi place next door thinking it was this one hahaha Server was super friendly and helped us pick some things. Everything was pretty good. Fresh too!

We had such a pleasant meal thanks to the incredibly delicious sushi and friendly staff. Even the kids loved it, and it ended up being the most memorable restaurant we visited during our trip to the U.S.

Great sashimi bowls. The truffle mushroom was so simple but worked really well as a comforting starter. Fav was the basque cheesecake made by Justin who was so inspired by Basuku he spent 5 years perfecting it. Thank you for the hospitality and food!

I’ve been here many times, and it just keeps getting better and better every time. The airiness of the shari is truly exceptional, and the balance and rich flavor of the aged sashimi are simply unparalleled!! I’ll definitely be back.

Excellent food and even better service! The temaki was tasty and felt very intentional with the flavors and the portions were perfect, just enough rice to hold everything together! The restaurant is lit with candles and felt very cozy. The owner Jay and the employees were friendly and accommodating. We were just going to do take out, but they served us water at the bar, and after ordering, we decided to stay and eat since they were so warm and welcoming.

We're spoiled by an abundance of options for good Japanese/sushi restaurants here in the Bay Area. But the great thing about The Roll is that it combines quality fresh fish with affordable price -- AND impeccable customer service. My partner and I visited last week and ordered a couple items to try. Stand-outs: Kinoko Nimono: THIS DISH! If you love mushrooms, this is a must order. Mushrooms were cooked to perfection and doused in truffle cream flavor. I loved the sauce so much that Justin (our amazing!!! host) suggested me keeping it to mix with my moriawase rice - which was the best decision ever! The Moriawase: it looks small but this dish is actually packed with a variety of fresh fish! It also comes with some nori so you can make little hand rolls - and if you run out of nori, they're happy to provide you with more! Uni Ikura Inari: loved the sweetness from the inari and it went so well with the uni and ikura. Basque cheesecake & banana ice cream: if you get a chance, please order this!! It's Justin's personal recipe and it is AMAZING to the point where my partner couldn't stop eating it - and he doesn't even like cheesecake!! Justin Justin Justin: truly impeccable customer service. He constantly checked in with us and really made us feel so welcomed. The food at The Roll is delicious, but Justin is the one who sealed the deal for us on wanting to make the trek out to SF for another visit.

Great spot for an affordable meal. I've been here twice, once with a friend and another time with my sister. We've tried the nigiri set, hand roll set, and a kaisen don. My favorite are the hand rolls as they're super filling and tasty. Kaisendon presentation is on point, quality is good, but rather hard to eat. I didn't enjoy the nigiri unfortunately. I love scallop, but the sauce they put on top did not complement the scallop. If the cheesecake is on the menu, get it! It is soooo good. Thick, creamy, and not too sweet. This is my new go-to spot if I'm craving a quick hand roll dinner.

This is my favorite sushi roll place in San Francisco. The shari is perfectly seasoned, and the sashimi is beautifully aged with incredible balance. All the side dishes are also absolutely delicious. It's the kind of place I can confidently take guests to

I seldom come to this area so it was my first time here. First of all, this is in soma so parking is always going to be hard, but you might be able to find metered parking. Also, there's a few parking garages 2-3 blocks away. The place isn't too big but still spacious and clean. The service was great. I felt it did take a little bit to get our rolls though. We ordered 2x tuna, unagi, snow crab, and salmon rolls. It was someone's birthday in our group and this place allows the bday person to choose a small dish for free, which they ended up getting the karaage. The rolls were pretty big in size and 8 rolls was plenty for 6 people! I think my favorite was between the snow crab and salmon. They all were good though. Also, each roll came with a very small dish of seaweed. The rolls were fresh and good. The karaage was so tender and tasty. I recommend getting that as a starter. The seaweed was good too. I know it's not for everyone as I think I was the only one who actually touched it. Lol Overall, I would come back here again. If you're going with a big group, it's probably best to make a reservation as the place isn't that big.

I found The Roll while I was on a work trip in SF. My colleagues and I were looking for a place to get dinner and this place has great reviews and was walking distance. It was a Sunday evening and not crowded so we were seated immediately. Everyone started with waters and some of us got drinks. I ordered a Sapporo because that always pairs well with sushi, in my opinion. We did order our own rolls (The Roll, Konbu-Jime roll, Snow Crab roll, and Yakiniku Inari), but traded one for one so we could each try some of everything. The Roll is their signature six-piece roll with bluefin tuna, salmon, Amberjack, deep fried kanikama, avocado, cucumber, takuan, shiso, and tamago. I understand why it's the signature because it has a bit of everything that makes a delicious roll. With three type of fresh fish AND deep fried kanikama, you can't go wrong. The ratio of filling to rice is also really good. Just enough rice to hold everything in place, but not too much that you feel like there's more rice than fish. They're very generous with their fillings. 8.5/10. The Konbu-jime Salmon Roll is a six piece roll with konbu-jime aged salmon, avocado, cucumber, takuan, shiso, and tamago. I believe konbu-jime is when the fish is aged by wrapping it in kelp to supposedly bring out the umami flavor of the fish. I can't say for sure if it was super different than if they just used regular salmon because of all the other flavors and ingredients, but I can say that it's a really delicious roll. 8/10. The Snow Crab Roll is a six piece roll with snow crab, deep fried kanikama, mayo, avocado, cucumber, takuan, and tamago. I used to not like snow crab very much because I get sushi for the raw fish, but it's grown on me. The mayo gives it great taste and texture. A really good roll as well. 8/10. The yakiniku Inari is a rice stuffed tofu pouch with Japanese marinated BBQ beef with a quail egg on top. This one I tried one small bite of, but you can tell that the marinated beef is good quality. It was moist and the touch of sweetness in the Japanese BBQ was lovely. 8/10. I would definitely recommend this place to anyone in the area looking for some sushi / Japanese food that's not going to break the bank. They don't skimp on the portions and there are a lot of different options to try. If I'm ever in the area, I would come back to try some more inaris and the kaise-don!

Checked out The Roll, super nice vibe and some really unique rolls. Got the bara kaisen don, a few inari, and the BBQ unagi roll. The kaisen don looked small at first but was actually super filling. Loved the inari, especially the tuna, salmon, and snow crab ones, haven't seen those kinds of toppings on inari anywhere else. Also got the miso soup, so flavorful! Small but packed with umami. Perfect little addition to the meal. Overall a great spot with affordable kaisen don.

My partner and I have been on the search for our new favorites sushi place since our go to spot made us sick twice. I think this place might be the new spot for our sushi cravings. The sushi rice is seasoned and the menu has more than just sushi so it feels more traditional Japanese here. My favorite was the mushroom appetizer and the Japanese potato salad appetizer. The ambiance is classy and sleek. There was only one girl working here as hostess and waitress and she did a great job being attentive with us. Can't wait to come back here!

The Roll is hands-down the best hidden gem in SOMA. The fish is unbelievably fresh--every bite melts in your mouth. The rolls are perfectly balanced and the otoro nigiri and aged blue fin tuna is next level. Huge shoutout to Justin--he's the best. Super friendly, knows his stuff, and makes you feel right at home. On top of that, prices are surprisingly reasonable for this quality. If you love sushi, don't sleep on this spot. The Roll is the real deal!

The food here was AMAZING!!! I've been meaning to try this restaurant for so long and I'm glad I finally did. All the sashimi in the bowl melt in the my mouth and was so flavorful. It was very good quality AND quantity for its price. The restaurant has very good lighting and generally quiet, making it a perfect date spot. The waiters were so nice they even gave us some beer to try, which made the food even better. 10/10!!!

This was a really fantastic meal!! It's a lovely date night vibe, with some quiet music, candles, and some cute bonsai trees. We had the karage, oden, signature roll, some inari, and the fish don. All were really terrific! I will definitely be coming back here. Can't recommend it highly enough!

We came here with some friends who highly recommended this place, and they were not wrong! Everything on the menu was delicious and at a great, great price. The four of us spent just shy of $300 for a meal that we could have easily spent $600 on at any other Japanese restaurant. I loved the sashimi bowl and in particular the sweet shrimp. I also loved the fresh scallop! All the seafood was super fresh and the presentation of all the dishes were spectacular as well. My husband and I are already talking about going back again!

We live close by and have been eager for this open for quite some time ever since they had a poster by the window last year. We got there at opening on Sat and it was empty, we were the only table during our dining experience. Nonetheless, I would highly encourage people to check this spot out - very pleasant vibes, clean, spacious, music not too loud, amazing friendly staff. We ordered: - Side of mushroom (5/5): simply fantastic, our favorite thing of the night, so much umami. Our kid loved this so much my wife and I barely got any, should've ordered two! - Nigiri set 10pcs (3/5): definitely not "extra large" pieces they claim to be, fairly small even more so than a standard nigiri. Fish were fresh, but thinly cut layers over rice which, I don't think should be used for nigiri. The rice just falls apart. - Moriawase (4/5): beautiful presentation, the rice at the bottom of the fish works much better than in nigiri since they don't need to hold to a structure or getting picked up together. The rice in here was actually warmer too, quite pleasant. All the seafood was very good, wish they served more than just one shrimp or one unagi piece. Seaweed that came with was very good and crunchy. They served complimentary sparkling water and let me try their house beer before needing to commit. Overall the service and ambiance stood out, next time would try more sides and inaris. I hope this place can last!

Just found this place & it's one of my new favorites! I got The Roll Lunch special, which was absolutely delicious and filling. The flavors were very clean and fresh :)

These days, it seems to be style over substance. It's like some want to blow up on socials for aesthetics and vibes rather than serving good tasting food. Don't get me wrong, I like a pretty restaurant and good vibes but I'm not there to munch on hanging wisteria plants. The Roll has nailed both style and substance.... Not only do they create some of the most beautiful dons, it's also delicious and affordable for the city's standards. Soft opening this week is The Roll's first brick & mortar (they started as a pop-up at Sushi Hakko in The Marina/Cow Hollow). This comes from Mins Group (Sushi Hakko, Sushi Sato, Sushi Hon, Jang, Dragon Horse, and Dento). Currently open for takeout and indoor dining. Rezzies on OpenTable. M E N U Specialty: Kaisen Don (sashimi rice bowl) + Futomaki (fat maki roll). They also serve yubuchobap (yubu inari sushi), nigiri, donburi w/ cooked items (curry + unagi), and sides (potato salad, karaage, etc). Beer and sake available. F O O D * Kama Nitsuke: Braised Fish Collar ($15): https://tinyurl.com/5d742cz7 Classic Japanese dish of braised fish in a savory sweet soy based sauce. While I enjoyed the flavor, the fish was little drier than anticipated. However, the rich marbling of the salmon collar is forgiving so it was still tender. * Futomaki - The Roll (Signature): Tuna, Salmon, Amberjack, Deep Fried Kanikama, Avocado, Cucumber, Takuan, Shiso, Tamago ($18): https://tinyurl.com/y38vaz2n - Includes housemade wakame salad Pretty mosaic consisting of a trio of fish, crunchy crab stick, tangy pickled radish, sweet omelet (tamago), and buttery avocado. A perfect medley of balanced savory, sweet, tangy, and umami flavors. I appreciated the heavy ratio of filling to lightly seasoned sushi rice. To nitpick, it could have been rolled tighter (started to unravel when picked up with a chopstick). * Kaisen Don - The Moriawase (Signature): Tuna, Salmon, Amberjack, Uni, Scallop, Amaebi (w/ fried head), Ikura, Unagi, Snow Crab, Tobiko, Veggies ($38): https://tinyurl.com/5x4janj6 Artfully crafted sashimi bowl that's just as delicious, as it was beautiful. A layer of slightly warm sushi rice (seasoned w/ aged vinegar blend) is topped with an array of sashimi and seafood slices. You're also provided with three sheets of crisp nori to make your own handrolls: https://tinyurl.com/jphpkfu5 Everything was fresh and good quality. It's deceptively filling with about 12 pieces of fish/seafood so we had to pack most of the futomaki to go. * Black Sesame Mochi Brownie (complimentary for the soft opening): https://tinyurl.com/4s3hn9fb Sourced from Buoy (Hayes Valley), the brownie was moist with QQ chewy pieces of mochi and intense nutty black sesame flavor. Very lightly sweet. S E R V I C E Friendly, warm, and attentive staff. We had early rezzies so prompt food service. A M B I A N C E Modern industrial minimalism with six tables and three window counter seats. No sushi bar. P A R K I N G Difficult metered parking. Nearest lot is a block away at 301 6th street. Overall, in a city littered with sushi restos, The Roll is bringing something new with their beautifully crafted kaisen don and futomaki. Extra plus for affordability.

Summary: Grabbed a dinner for two on a Thursday night and was very happy with the experience. Standouts: service (A+!), the aged tuna inari, and the unagi+beef don. Details: Ordered the 5-piece inari set (double tuna, double scallop, one salmon), the unagi+beef don, and the oden soup. Each one was solid-to-excellent and we ended up pleasantly full at the end. All fish were fresh and the soy pockets not too sweet. The soup was warm and filling though the daikon could have been softer. As mentioned above, the aged tuna and the ungai are worth trying out. The consistent quality between dishes makes me excited to try out different dishes next time. Service was friendly and helpful the entire time. Our server provided good recommendations and promptly bussed dishes, replace dropped chopsticks, etc. I really felt well-taken care of and the way we were welcomed makes me want to go back the most. 10/10 would come back / recommend

What went well? Everything. I was skeptical at first because it was quite small and ran only by one server. I was sorely mistaken. The food was wonderful, I really enjoyed the tomato and seaweed appetizer. I don't quite remember the name ,but it was wonderful. The rice in the salmon oyakodon was delicious. The salmon was the perfect size to make into little hand-rolls or even just eating it. The seaweed was not chewy when made into hand roll, which was a surprise. What was even more surprising was the service. Since I went with quite a lot of people we ordered a lot of food and because there was a lot of food the food that had arrived earlier got cold. Never in my life had I ever had a waiter come up and ask " would you like me to reheat the soup?". In addition to this I wanted to take pictures of the food as it was pretty and my family jokingly said place the food where I sit so I can take pictures. And our server genuinely put the food where I sit. I was shocked at this action, so I'll be uploading some pictures of the food. The ambiance was nice and cozy. Instead of an wanna be elegant stuffy decor, it was nice and cozy. It almost felt like a real life Pinterest kitchen. On the side there was a Japanese movie playing from a projector. It looked like something you would see if a anime room. I really enjoyed it, although the location is a bit hidden. I would look forward to going again.

The Roll is a small place that has a very clean, sleek look and has prices that don't break the bank. I felt the inari was a bit too sweet, but other than that, everything was great and visually pleasing. Very happy to have another option in the SOMA neighborhood and look forward to returning.

Absolutely incredible food. Best miso soup I've had, outstanding quality of fish. Owned by the same owner as Sushi Hakko The inari were such a great surprise (sweet tofu stuffed with sushi rice and topped with fish or sweet beef). Wow! And Justin is the most amazing and generous server. If you're as lucky as we were, you might even get to try his personal cheesecake recipe!

Saw The Roll on S.F. Chronicle's Now List published a couple of days ago and went with a friend for lunch on a Wednesday. There there were only customers at two other tables. We both ordered the Moriawase lunch set ($25) and it came with pickles, miso soup and seaweed salad. I'm not sure if this is the same version they serve at dinner. Ours had scallop, crab salad, tuna, salmon, a whitefish, tobiko on top of rice and a few pieces of nori. The fish was fresh, would be happy to return to try other dishes. The space is industrial and light during the daytime. Service was friendly and professional.

TL:Dr - Cozy and casual nigiri and inari sushi focused joint with laid back but attentive service, great ambiance and good-value food. Finally got around to checking this out the other day with my wife, we live on the other side of the block and so naturally this has been on the to do list. We are always a little hesitant as that spot is kind of death alley, the spot next to it has changed owners about 4 times in 5 years. It's a tough neighborhood for restaurants, just from a foot traffic perspective. Nevertheless if it's anything like the spot I found by whole foods, it'll always have a fan in us, and thankfully they did not disappoint. I ordered a trio of Inari sushi, which for the uninitiated is a sweet tofu wrap, they make it more like a boat than a roll, with the cuts of fishes on top. It's more similar to nigiri in structure, but flavor wise definitely unique. The yakitori one was the recommended and it is the best due to the sweet meat blending well with the sweet wrap. The aged salmon and tuna versions were equally interesting. I'm more of a nigiri fan though so I ordered some go to: couple tunas high and medium fatty, sake toro, unagi, seaweed salad, pickled fruits. Everything was good, I especially liked the seaweed salad which was brighter than most, with tiny cucumbers tossed in. The place drives value, with high fat tuna going for 11$ for two pieces, that's a great deal so just that alone would be reason to return. The slices are generous, no skimping here. In talking to the server (who was great by the way, very attentive), I learned they bring the fish in from a separate place, as they don't have a head chef at the soma location. That might explain the value priced menu, and at times dense packing of the nigiri rice. My best feedback for them would be you could actually dial back the portions (20% reduction in fish, 40% reduction in rice) and I bet people would like the nigiri more (or the same) and you'd be making more money. I was more than happy with my portions, they are very generous at this price point. You could incorporate a happy hour and consider bringing a light bar program with pre made cocktails or a couple other options for beer. Much was out when I was there. Lastly for sake I would swap in some different brands, I went for the ozeki because better options werent priced to move. Should be some Dassai or Hakkaisan at least in there. Would love to see some folks getting nama and I think having a nama sake on "draft" would work well in this concept. Definitely have a great spot here that could grow with some minor tweaks to bring it closer to the action you see at similar spots like Ryokos, or Sanraku. Well definitely be back, was a great meal.

The food is so fresh and delicious. Service here is the best. This is the first time we are here buy definitely will come Back.

After a long day, my partner and I needed a quick dinner pick-up, so we decided to try this place. We ordered their 10-piece nigiri set, chicken karaage, glazed unagi Inari, and silky maguro roll. Their 10-piece nigiri set was decent. The fish selection was chu-toro (medium fatty tuna), sake (salmon), kanpachi (amberjack), hotate (scallop), and tamago (egg omelet). You got two pieces of each. All the above tasted good, as I did not pick up on any fishiness, and the tamago was not bland. The rice did not taste like sushi rice; it was rather bland. I suppose it's a different style that did not align with my preference. The highlight was the chicken karaage. It was juicy and not oily at all. The flavor was perfect, and I would order it from here again. My partner enjoyed her glazed unagi inari and silky maguro roll but made the same comment about the rice. Overall, it was a pretty good place to grab a quick dinner. Obviously, things can be different if we ate in vs. taking out, but given that their chicken Karaage was the standout to us, it's hard to give a full 5-star rating to a sushi-oriented eatery. My partner and I definitely will be back if we are in that area to eat in.

Omg so delicious! A different spin on sushi, but still has the traditional sushi if needed! Owner was serving us, super attentive and helpful. Definitely get a reservation as it's a relatively small spot, but so worth it! I can't wait to go back!

the food was AMAZING I almost don't have words for it. the chef made a special dish for my son. the service was nice and brought the food surprisingly fast. the ambiance was also AMAZING it was so chill, groovy and calm overall, I think that the roll is THE BEST SUSHI I HAVE EVER HAD IN MY LIFE. also forgot to mention when me and my so were waiting for the uber it was cold outside, the worker saw this and immediately let us come inside to stay warm. I would DEFINITELY give them 10 stars if I could.

We got the 5 piece inari set and the signature futonaki for the two of us, and it was definitely more than enough food! Fish was fresh and loved all the toppings too. I'll be back to try the moriwase next time!!

The service, the presentation, the freshness of the fish and the authenticity mixed with creativity was absolute NEXT LEVEL! So good you have to go now

Glad to try this spot within their first week of opening! Somehow I opened Instagram and this was a recommended spot to try. Right when I saw their Yubu (or Inari) with toppings, I told my friend we must go! I've been looking for a spot in SF having Yubu and this place did not disappoint at all. The servers were really friendly and introduced us to their menu and explained everything they have to offer especially letting us know their seafood are delivered fresh every day. They were constantly filling up our waters and asked us how was the food. It was so good! I really loved the ambiance as it was dim and playing chill music. They have a decent amount of tables, but I know sooner or later they'll start getting busier. Now, to what we ordered: - 3-piece yubu set: Sunset Salmon Yubu (Kelp Cured Salmon, Yuzu Kosher Dressing, Yuzu Tobiko) Scallop Yubu (Fresh Scallop, Mentaiko Mayo, Black Wasabi Tobiko) Silky Maguro Yubu (Bluefin Tuna, Kizami Wasabi Mayo) - 5-piece yubu set: Silky Maguro Yubu Snow Crab Yubu (Snow Crab, Kanikama, Mayonnaise, Orange Tobiko) Sunset Salmon Yubu Corn Cheese Yubu (Fresh Corn w/ Cheese) Yakiniku Yubu (Japanese Marinated Beef w/ Quail Egg) - 2× Uni Ikura Yubu (Uni, Soy Cured King Salmon Roe) - Futomaki: The Roll (Tuna, Salmon, Amberjack, Deep Fried Kanikama, Avocado, Cucumber, Takuan, Shiso, Tamago) - Karaage Curry Don (Homemade Japanese Fried Chicken, Beef, Potatoes, Carrots, Onions) All these dishes were made with fresh ingredients. The fish were all melting in my mouth. You really can't go wrong with anything you order on their menu! I can't wait to go back to try their Kaisen Don & Fatty Tuna Yubu!

Definition of a hidden gem. Incredibly fresh fish/dishes accompanied by speedy service. My new favorite spot!

The Roll looks like an upscale restaurant on the inside but without the outrageous prices. The ambiance is really relaxing and allowed me to slow down and really savor my food. The service was great. The server was attentive and gave me a free seaweed salad for the long wait. When my Moriawase came out, she presented it and explained how it eat it. After seeing the hype on IG, I had to try the Moriawase. It's presentation was on point, but I was disappointed with the portion of fish. The picture on the website showed ikura was included, but it ended up not having any. The rice was a little too mushy and plain for my liking and I wish it came with more pieces of seaweed. However, everything was very fresh and quality was great. I really enjoyed the melt in my mouth red fish that wasn't the tuna. Not sure if I would order the Moriawase again, but I'd go back and try the rolls and inari.

Great food!!!!! And friendly staff!!!! Very clean inside and high quality sushi!!! We enjoy visiting here once a month if not more !!!!

Delicious fresh sushi with unique assortment of inari. The service was attentive and very kind. We will 100% be coming back to try more of the menu.

I went here for lunch with coworkers and it was great! The service was great and the sushi was fresh. Definitely coming back for team lunch cause the price was reasonable.

This place is perfect for date night. The ambiance is very intimate and elegant and the menu features a lot of high quality and beautiful plates. We ordered the sunset salmon inari, Kama nitsuke, the moriawase, and we also ordered some sake. The sake was amazing, and paired perfectly with the dishes. I unfortunately forgot the name and I can't locate it on the website--but it was very good. The inari was very delicious and paired well with the Kama nitsuke which had an incredible flavor to it. I would honestly love to see that as part of a main dish because it was just that good! The moriawase was absolutely beautiful and I really loved the plating. There was a lot of variety in the bowl as well, and everything tasted amazing. The staff was also incredibly nice and friendly, and our waiter even gave us a tasting of the beer they offer. The beer was actually SO good and I'm not usually a beer drinker, it's very light and you don't feel very heavy when you drink it. I thoroughly enjoyed dining here and can't wait to go back!

This place is a wonderful find! Everything we ordered was delicious. One plate we really loved was the mushrooms with cream and truffle sauce. All the fish we ordered, in various forms, was fresh. The server Justin was very friendly and explained the dishes and ingredients. Can't wait to come back. It was quiet when we went, and the space is calm and clean, sparsely decorated.

We are huge fans of Sushi Hakko and therefore had to try out The Roll! All of the food was incredibly delicious (same high quality as Sushi Hakko), portions were incredibly generous for the price, the service was top notch and the ambiance felt both sleek and inviting. Could not recommend this place more. We will be back!

Amazing food all the way. The staff was extremely friendly and had the time to explain the whole menu and how to eat the dish. The restaurant manager Jay was also very helpful to make sure we were treated with the best care possible. I've been to many sushi restaurants in the Bay, but the Roll offers a different type and approach to the food. I highly recommend even food for delivery or take out because how they have the food wrapped is very efficient and pleasant to eat!

What an amazing restaurant. The Roll is hands down the best sushi experience I've ever had. Their attention to detail was so impressive. All of the tuna was dry aged and the rice had a blend of vinegars making it incredibly flavorful nigiri. Do not leave without having their Basque cheesecake. We will be back everything we return to San Francisco.

Came here during their soft opening and had a great experience. Food is not only visually stunning but also fresh and generously portioned. One of the signature dishes is a futomaki called The Roll and another that we tried was the Moriawase - both were beautifully plated. And across all their dishes, the rice is so well-seasoned that soy sauce isn't really needed! The combination of quality, level of service, and reasonable price point makes it hard to beat. Special thanks to Jay for such a delightful meal. Will be back!

surprising, hidden gem of perfectly cut fish with perfect proportions and impeccable service. In a land of omakase, Roll holds its ground as the perfect date night.

Amazing food. Pleasantly surprised. Everything I got was solid. Would definitely recommend.

We finally tried this place after seeing it on our walks and boy oh boy! Everything about this restaurant was amazing. Interior: the design is modern and very clean with cute accents. The ambience is perfectly set bc it feels very fancy without being too dark. They maximized the small space, yet you do not feel cramped. Food: my goodness... I have had a lot of sushi in my life but not quite like this. I can honestly say that this is the most unique and memorable sushi I have ever had. They stayed true to the Japanese dishes and sushi but added subtle contemporary flavors that made the food POP! There was a subtle minty flavor in the futomaki, kosher yuzu on the salmon temaki ... I'm salivating just thinking about it! You can taste the quality in the freshness and they truly added a generous amount of fish without disrupting the fish to rice ratio. Everything we ate was perfectly balanced and delicious. The presentation perfectly matched the restaurant's vibe: clean, esthetic, simple, with beautiful flourishes here and there. Service: this deserves 10000/10 stars! I have never had service this outstanding before! It started with us walking to the corner market to get something quickly so we were in sweats and athletic shorts. We have seen this restaurant time and time again but had never had time to try it so we thought, hey let's check the menu. We were looking at the menu outside and decided we wanted to order something to-go as this restaurant looked pretty nice and we were definitely not dressed for the occasion. The owner (we didn't know it at the time) saw us looking at the menu as he walked by and he asked if we had any questions. We told him we would like to take out and he still sat us down at the bar and served us water while we waited. We ordered our food but the temaki was not yet able to be taken to-go as they wanted the quality to be exceptional and the nori would not travel well. They recommended alternatives and even offered to comp both temaki flights if we took it to go! That was beyond generous but we decided to eat our food at the restaurant. As our food came, they gave us miso on the house! Holy moly I have never felt like such royalty... and I was in sweats this entire time!!! The employees all were very kind and treated us very well. Again, I have never experienced such fantastic service like this. I cannot recommend the Roll enough. Jay, the owner, is truly a kind soul with a very optimistic outlook on life and holds high hopes for the future of SF (SoMa region) and the Roll is a hidden gem. I promise you will leave happy as all are welcome and this is a place where you feel like a VIP. I hope this place gets the recognition it deserves and stays open for a very long time. After one dinner, the Roll has replaced our usual go-to sushi spots in the city, it's THAT GOOD.

Inari sushi and rolls were so good. awesome job by Sushi Hakko Omakase's Executive Chef Alex and team ! the ambiance dining in was also great

First time here. The taste,atmosphere, and service was amazing. You must try the rolls and especially the Yubu are so tasty omg for real. I highly recommend here.

Came here Friday night for dinner and loved the food! We ordered the signature roll, sunset salmon roll, silky maguro roll and some nigiri and all were great and generously portioned. Our server Justin and the owner Jay were both super friendly. Cute spot for a date night - we'll be back to try the other items on the menu!

incredibly fresh fish at reasonable prices. servers are highly attentive. the desserts are also fantastic. all around great experience!

The food was amazing! Best sushi I have had since I moved here 3 years ago. Our server was awesome. Just so good. Yum! Delicious flavor

We went to The Roll around 9 PM for a late dinner. Staff was very friendly and attentive. We were greeted with an in depth explanation of the menu & emphasis on their fresh, delivered daily fish. We ordered the mushroom appetizer (if you are an umami fan, definitely order this), Snow crab roll (they only use REAL snow crab - the texture was off the charts excellent), and two 5 piece nigiri sets. Each entree comes with a fresh seaweed salad, which was also delightful. The fish does live up to the fresh guarantee. No fishy smell from the nigiri, just beautiful fresh fish, with very generous portion size (think 2-3x the size of standard nigiri). Sushi rice is seasoned with furikaki flakes which is a welcomed twist on a classic nigiri. As far as ambiance, there is plenty of seating, lots of mood lighting, and some lovely greenery to look at. The space itself is modern concrete with warm light details and a lovely back lit bar area. As of now, they are just open for dinner as they acclimate to their new space, but hopefully down the line they will be open for lunch also. Highly recommend checking out this wonderful new spot in SoMa!

Great service and amazing food. Their soft opening was nice and the staff were very friendly. Definitely will be coming back!