Van Leeuwen Ice Cream
Ice cream shop · East Village
48 1/2 E 7th St, New York, NY 10003
Highlights
Artisanal ice cream shop with unique vegan flavors
Artisanal ice cream shop with unique vegan flavors
"Rather than waiting in line at the Food Village scoop stand I pick up an ice cream bar from a Van Leeuwen cart — flavors like Toffee Brown Sugar, Vanilla Caramel Swirl and Vegan Wildberry are an easy, refreshing way to cap a hot day." - ByCathy Erway
"Van Leeuwen, which started as an ice cream truck in 2008, has grown into a formidable chain with locations in California, Texas, and Washington, D.C. Its first locations were here in New York, where its solid scoops of ice cream can now be found in the freezer aisles of most grocery stores and even some bodegas. Almost all of its most popular flavors can be ordered vegan, and look out for seasonal and stunt flavors, like Kraft mac and cheese ice cream." - Melissa McCart
"As part of the seasonal-lineup trend, this brand makes a pumpkin cheesecake ice cream — a direct riff on holiday flavors and a sweet, tangy option intended to evoke the season's desserts." - Monica Burton
"In New York, the ice cream company Van Leeuwen was hit with a fine north of $33,000 for repeatedly failing to accept cash from customers." - Farley Elliott
"An artisanal-leaning ice cream brand whose packaging and promo photos commonly use an overflowing-pint aesthetic, with scoops piled high above the container, reinforcing a perception of exaggerated portioning even from craft-focused producers." - Bettina Makalintal
