Van Leeuwen Ice Cream

Ice cream shop · East Village

13

@eater

When did we Normalize Advertising Pints Using Twice As Much Ice Cream? | Eater

"An artisanal-leaning ice cream brand whose packaging and promo photos commonly use an overflowing-pint aesthetic, with scoops piled high above the container, reinforcing a perception of exaggerated portioning even from craft-focused producers." - Bettina Makalintal

https://www.eater.com/23043686/ice-cream-overflowing-pint-ad-trend

48 1/2 E 7th St, New York, NY 10003 Get directions

vanleeuwenicecream.com
@vanleeuwenicecream

13 Postcards

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