Namdaemun Market

Samseong-dong, an upscale Gangnam neighborhood, blends chic vibes with vibrant spots like Art Box for quirky stationery delights.

Charles H. at Four Seasons Seoul is a luxe, hidden speakeasy blending Gatsby-era glam with exotic cocktails inspired by legendary bon vivant Charles H. Baker.

L’Escape Hotel in Seoul blends Belle Époque Parisian charm with sleek tech, luxe rooms, and top-notch dining in a prime city-center spot.

Ryunique in Gangnam blends French-Japanese techniques with seasonal Korean ingredients for a creative, elegant, and ever-evolving fine dining experience.

Nestled in a sleek glass tower by the Han River, this chic hotel is all about luxury vibes, a stunning spa, and stunning dining with mesmerizing views.

A Flower Blossom on the Rice crafts elegant, organic Korean dishes like their signature bibimbap, blending health-focused flavors with a chic, calm vibe.

Olive Young’s flagship Myeongdong store is a bustling two-story beauty haven with endless skincare, cosmetics, snacks, and a free gift vending machine.

Nestled in Bukchon, Rakkojae is a beautifully restored hanok offering modern comforts amidst traditional charm, complete with cozy, heated rooms and delightful dining experiences.

Seoul blends sleek skyscrapers and pop culture with serene Buddhist temples and vibrant street markets, making it a dynamic urban playground.

Dive into dynamic modern Korean art, including vivid geometric works and rotating global exhibits, all in sleek, spacious settings near Seoul's historic sites.