"Think of the Pantone Hotel as a chance to reconsider your color scheme. A sleek concept hotel with the classic white backdrop and clean-lined, retro-inspired furnishings common among European design hotels, this venture from the iconic color company and two of Belgium’s top designers and architects lives up to its name. Bold splashes of the brightest Pantone colors exist throughout. Each room is themed according to its own color (don’t worry, each is identified, so you can stock up on mugs and other Pantone swag in the hotel’s shop) and decorated with original art photography of Brussels in which the specific Pantone hue has been found. Larger rooms combine complementary shades from the Pantone spectrum. The lobby lounge is a vibrant, airy space where geometric furniture and pops of color create an updated version of a 1970s aesthetic that incorporates the building’s original architecture into the modern conceit. Most entertaining of all, the colors don’t even stop at the food: sugar packets are filled with Pantone-tinted sugar for your coffee. Talk about obsessive."