How Hotels are Becoming More LGBTQ+ Friendly - AFAR

"Founded after its founder experienced discrimination while checking into a small island retreat, this booking platform helps LGBTQ+ travelers locate apartments and hotel rooms at more accepting properties. It evaluates properties using signals such as investment in local LGBTQ+ media, NGO engagement and visible cues like rainbow flags, and will soon introduce a community-driven certification: guests who book through the service will receive a seven-question post-stay survey (covering comfort with staff and other guests, ease of inviting someone to a room, etc.), whose weighted responses an algorithm will use to declare whether a property is LGBTQ+ friendly. The company will relaunch a social travel network so members can see others’ bookings and connect, and it plans to share raw results with hotels so they can address specific shortcomings." - Mark Ellwood