"Tucked behind a curved screen in the lobby, the New Museum shop could stand on its own as a hip, artsy boutique. The bookshelf is packed with artist books, zines, and chapbooks, and the gift selection includes a Louis Bourgeois silk eye mask, a skateboard deck designed by Raymond Pettibon, and a giant beach towel featuring a jewel-toned portrait by Chris Ofili. There’s even a collection of fragrances, if you should be interested in smelling like conceptual art."