Wild Scotland

Bright Ideas in Travel 2024

"In July 2024, Scotland welcomed its newest UNESCO World Heritage Site: The Flow Country, a peatland area in the north that’s home to one of the planet’s great bog ecosystems. Wildland, the hospitality and conservation group founded by ASOS billionaire Anders Holch Povlsen and his wife, Anne, helped secure this recognition through its work with The Flow Country Partnership. The company looks after 220,000-plus acres of land across Cairngorms National Park, Sutherland, Lochaber, and Loch Ness—investing nearly $13 million per year into land preservation and ecological restoration work. In 2024, at the Cairngorms estate, the first Scottish beaver was born in the wild in centuries. To experience their conservation work firsthand, travelers can stay on-site at Wildland’s collection of luxury accommodations like Glenfeshie Lodge and Aldourie Castle."