Where To Shop in Baku—Azerbaijan's Up-And Coming Fashion Destination

"Think of Gazelli House, which encompasses two boutiques, a café, and a subterranean wellness center, set in an unassuming residential building (with a second outpost in London’s South Kensington), as the Azerbaijani answer to New York's Soho House. Membership isn’t required, but it has become a hush-hush hang-out for Baku’s in-crowd, who you’ll find sipping post-yoga oat milk lattes in the courtyard or brunching on Mediterranean-tinged salads at the glasshouse-like café. Founded by Baku-born genetic scientist Zarifa Hamzayeva in 1999, the Gazelli Group started life as a cosmetics producer, with a wide range of pomegranate-scented hand creams, face masks, and serums made from the brand’s patented White Oil on the shelves of the wellness boutique out front. The same shop also stocks healing crystals and bespoke tea blends with black tea from plantations around southern Azerbaijan’s Lankaran region. The adjoining Soroka store specializes in homeware and accessories from around the world, including Jonathan Adler vases and cutesy ceramic cups sourced in Morocco."