"A 234-room Margaritaville Resort is slated to open by 2020 in Times Square, with 'several Margaritaville food and beverage concepts, a rooftop LandShark Bar & Grill and pool, and retail space,' according to an announcement from the project developers, Soho Properties. The new hotel also promises to have 'Margaritaville’s signature ‘casual-luxe’ design elements, a rooftop pool, St. Somewhere Spa, and lounge areas overlooking the city’s famous skyline.'"