Women Who Travel Podcast: Writer Elise Hu on Life in Seoul and the Rise of K-Beauty
"Elise shared with us some tapes she recorded. Here she is in the heart of Seoul, at the global headquarters of the superstore, Amorepacific. EH: We're in this vast open lobby of Amorepacific, where you feel really small and then it's so new. There's granite, light gray granite everything, and a spinning ring of moving words in English and in Hangul suspended in the air above, around a circular sign-in desk. Like, it's Star Trek: The New Generation, like the captain's command center. And then I came over to look at the guide to see which floor we're on, and a map of the 20 floors is a mirrored sign, such that you can't avoid mirrors everywhere you go. Now, I'm in the Amore headquarters, Amore Shop, which is where they're selling products hair, makeup, sun care, skincare products from all their lines. And I've stumbled into the hair color aisle, where every hair color model is a member of Black Pink, the world's largest female, girl group."
