Bright Ideas in Travel 2024

"Since 2010, Berkeley-based EnChroma has produced and sold glasses that enhance visible colors (with varying results) for 4 out of 5 people with red-green color blindness, experienced by 8% of men and 0.5% of women globally. Through its Color Accessibility Program, EnChroma matches purchases one-for-one when the buyer intends to make the glasses free for the public to borrow. More than 400 organizations, including more than 100 museums, now participate. Color-blind travelers may also encounter the patented tech on their next trip: EnChroma has developed specialized snorkel masks for Seaside Finolhu Baa Atoll Maldives resort, for example, and as of July 2024, specially adapted scenic viewfinders have been installed across the Virginia State Parks system."