New Hotel Brand OMO Brings Low-Budget, High-Style Lodging to Japan
"OMO is a new hotel brand launched by Hoshino, designed to provide affordable, high-style lodging. The first outposts will open in April in Hokkaido and Tokyo, with room rates significantly lower than traditional luxury hotels. OMO focuses on leisure travelers and offers a sliding scale of services, ranging from basic rooms to full amenities in different hotels. The brand emphasizes interaction with locals and access to cultural attractions."
