"Fans of the Virgin brand's rock-n-roll personality will no doubt enjoy this playful property, which is certainly designed to be a social hub and event space more than a peaceful respite from the chaos of the city. It has a spectacularly convenient location in the oh-so-trendy NoMad neighborhood just blocks from Penn Station, the subway lines of Herald Square, and the Empire State Building—of which some rooms have a picture-perfect view. The nearly 40-story tower and its associated complex run the length of a full city block, but despite the big exterior, the design of the commons spaces and rooms—called “Chambers” across the brand—is decidedly minimalist." - CNT Editors