"But the most anticipated opening is on St.-Tropez’s Ramatuelle Beach, where Bardot spent the ’50s. This May, sizzling hotel heavyweight La Réserve Ramatuelle will launch its à La Plage with 75 sun loungers in a Philippe Starck–designed space that blends natural materials such as rattan with Starck’s trademark bright colors. Reason enough to stay on the beach until way after sundown."