"It’s all ube all the time at this standalone stall on Northeast Sandy, whether it’s silky ube cheesecake, ensaymadas filled with ube, or bright purple ube waffles topped with — you guessed it — ube butter. While Masarap does offer savory snacks like lumpia, dumplings, and sio pao (Filipino steamed buns), almost every savory dish comes with an ube counterpart; in other words, a visit could involve an amuse bouche of ube lumpia, followed by a steamed bun stuffed with purple yam filling. The shop also sells boba, coffee drinks, and ube lattes, naturally." - Krista Garcia, Eater Staff