"Introduced a hot‑pink (magenta) Frappuccino layered with strawberry puree and a blended mix of ice, milk and a proprietary “strawberry infusion blend,” finished with a dollop of vanilla whipped cream; priced around $4.95–$5.45 and added to the permanent menu. The launch was positioned as fashion-forward—linked to runway coverage that called magenta a wearable trend—though the brand’s trend-spotting has drawn some critique after belated product moves (for example, a barrel‑aged cold brew in mason jars) and a history of formalizing fan-created drinks, such as a previously hacked pink iced tea that later became official." - Daniela Galarza