‘Maangchi’s Big Book of Korean Cooking’ Is Finally Available for Fans Everywhere | Eater

"Founded as a direct-to-consumer cookware line from Pattern (the company that used to be known as Gin Lane), the brand pairs simple, pleasant-to-use pots and pans with judgment-free guidance designed to make everyday cooking more enjoyable. It explicitly frames itself as addressing millennial burnout — founder Emmett Shine has said the company is “raising awareness of burnout caused by work culture [and] the attention economy” — and recently drew fresh attention after a prominent BuzzFeed feature and a thoughtful essay by Anne Helen Petersen that moved from skepticism to partial endorsement. Positioned alongside other DTC and restaurant-linked cookware startups, the company emphasizes selling a broader, visionary solution (akin to self-care) rather than just products, a tactic intended to help it stand out in a competitive market." - Ellie Krupnick