Brand Ambassadors Decide Your Favorite Cocktail for You | Eater
"A West Hollywood private club where head bartender Mia Mastroianni says she does not accept financial compensation from brands she promotes on social media and credits the rise in popularity of bitter Italian liqueurs largely to the inception of Negroni Week, which began as a charity drive before being adopted by major brands; she also describes how exposure through such initiatives led her to appreciate amaros for what they add to cocktails." - Jaya Saxena
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