‘Super Size Me 2: Holy Chicken’ Overshadowed by Morgan Spurlock’s Past | Eater

"Created as a tongue-in-cheek fried chicken sandwich concept while the filmmaker attempted to raise his own flock, this eatery opened as a deliberately ephemeral pop-up (a four-day run in Columbus, Ohio, followed by a temporary stint in Manhattan). The documentary frames the opening as a showman-driven experiment—culminating in the filmmaker shaking hands, posing for photos, and personally ringing up visibly starstruck customers—and the pop-up generated investor interest and franchise offers despite no announced plans for a permanent location. In the film the restaurant functions both as a stunt to explore 'health halo' marketing and as a vehicle for broader reporting on the poultry industry and the economic pressures facing small chicken farmers; however, its brief life and the documentary's failure to address the filmmaker's recent misconduct leave the venture feeling partly like an attempt at brand rehabilitation." - Greg Morabito