Swedish Gummy Candy Is Having Its TikTok Moment | Eater
"A Swedish pick-and-mix candy shop that has become a Lower East Side nighttime habit, drawing long lines even at 10 p.m. rather than operating like a typical trendy restaurant or cocktail bar. Launched in 2018, the operation leans on Swedish candy culture—the lördagsgodis tradition—and stocks a wide range of imported sweets sold by weight, from salty black licorice and classic red gummy fish to mouth-puckering grapefruit gummy shrimp and foamy raspberry gummy ovals. The store’s bubblegum-pink packaging and decor contribute to its appeal as a small ritual or ‘treat-yourself’ outing; one customer’s TikTok of her weekly trips amassed over a million views and triggered a massive online sales surge. The viral attention multiplied e-commerce orders overnight (from roughly a few dozen to more than a thousand in a day), strained inventory (necessitating flying in shipments on short notice), and forced the company to scale fulfillment from one or two people to a 15-person, six-day-a-week operation, while boosting national shipping alongside continued local retail business." - Bettina Makalintal
