Moon Juice

In 2022, Functional Mushrooms Went Mainstream | Eater

"Founded in California in 2011 as a juice bar by Amanda Chantal Bacon, this notoriously “woo-woo” wellness empire helped kickstart the modern functional-mushroom craze by promoting bioactive ingredients like cordyceps and the tree fungus chaga long before they entered the mainstream. Once lampooned for perceived excess—including reports that its founder spent roughly $800 per day on health foods—the company has since scaled into a leading player in the ingestible-wellness category, popularizing mushroom-based supplements and adaptogens that paved the way for today’s mushroom-infused drinks, chocolates, and vitamin products." - Amy McCarthy