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"The original location, which debuted in 2004, set the tone for the chain’s early, colorful aesthetic and a menu dense with creative grain bowls (with names like “The Lover,” “The Fool,” and “The Rebel”). It has long been known for a meat-free, organic approach aimed at health-conscious diners, offering everything from hearty grain bowls to smoothies and specialty lattes." - Rachel Leah Blumenthal