iSalud!

Chicano Chefs Write the Next Chapter of Mexican Cuisine in LA | Eater LA

"In Barrio Logan, I found Salud! to be a beacon of Chicano imagery and lifestyle: murals, bumper‑laden walls, lowrider bikes, and Chicana servers create an unmistakable vibe. The menu focuses on simple delights — tacos, mulitas, and quesadillas — dressed traditionally with cabbage, cotija cheese, Mexican cream, and even a bit of cheddar, drawing inspiration from Pocho taco shops, late‑night taquerias in Tijuana, and the San Diego stands of the owners’ youth. Owner Ernie Becerra sees lines out the door and has opened a second location in Midway as a broader audience embraces this grown‑up Chicano identity." - Bill Esparza