"A West End bistro that even produced a matchbook bearing the influencer's namesake; Angie (known online as @phoebeindc) has built a base of tens of thousands of social media followers by sharing her vintage-y home decor and a growing collection of matchbooks. She situates the hobby culturally: "Collecting matchbooks is part of a larger trend that is actively rejecting the lifeless, minimal decor that has been in style for the last decade and a half," Angie tells Eater. She also links the objects to offline social life: "Most people my age that I know are actively trying to reduce our screen time because we recognize how addictive our phones are," and, "When I see a matchbook in my home, I can relive that memory of a night when I went out with my friends or my husband and had an amazing meal and laughed around the table for hours, no screen time required." - Hannah Yasharoff