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"Sam’s is so tucked away on the edge of Shepherd’s Bush Market it almost feels like Not London, but for the chugging traffic of Uxbridge Road a stones throw away. The merguez — made especially for Sam by a London butcher — is fried on a hot plate, sliced and mixed with scrambled egg and chips. This guaranteed-to-please concoction is piled into fresh, fluffy bread with harissa, mayo, olives and pickles to make a large and immensely satisfying sandwich, which is great value at just £4. The inclusion of egg also makes this sandwich feel appropriate for any time of day, which would explain the steady stream of customers waiting outside." - Helen Graves