"Pati Jinich emphasizes that in Mexico the season is referred to as Día de Los Reyes: "We call it Día de Los Reyes in Mexico, and it is bigger than Christmas," and explains that rosca de reyes in Latin America often differ from the icing-and-sprinkle style seen in the U.S., instead "often com[ing] studded with ingredients like raisins, caramelized fruits, and caramel." She describes the tradition as broadly inclusive: "It is a unifying treat, no matter who you are, where you stand politically, where you live — north or south," and adds, "Everybody is eating rosca de reyes." Jinich also notes that cakes can be found not only in homes and bakeries but even in Mexican department stores, where some chains offer their own varieties." - Kayla Stewart