"Following the murder of George Floyd in 2020, a petition urging the grocery chain to remove allegedly racist branding from its product lines fractured an online fan community that had previously centered on sharing favorites like frozen entrées. The post sparked ugly, racially charged comment threads—slurs were used and moderators deleted multiple offensive posts—and prompted a segment of members (including the author) to break away and form an explicitly anti-racist spin-off group. The episode highlights how debates over branding and cultural representation can quickly politicize food-focused spaces." - Amy McCarthy