Bill's Soho Restaurant

Bill’s Tries to Capitalise on Jamie Oliver’s Collapse in Soho | Eater London

"A mid-market casual-dining chain’s Soho branch on Brewer Street provoked criticism after staff affixed a notice to the windows of a recently closed rival, offering to accept displaced bookings; the move was called opportunistic on social media. Management said the poster was intended as a short-term measure to avoid customer inconvenience and that the sign would be removed, while their public replies to users were largely copy‑and‑paste. The company also said it had been in contact with the rival’s senior team to discuss roles for affected staff, has placed some team members in its restaurants, and invited impacted customers to a nearby Piccadilly restaurant to honour prior bookings." - Adam Coghlan