The South Korean Coffee Culture Wave Hits LA | Eater LA
"A couple of blocks from Damo, Harucake has exploded in popularity and lines after taking social media by storm with distinctly Korean desserts and the soosoo latte topped with sweet, fresh corn cream. Owner Ellie You curates a minimalist, pastel-yellow aesthetic and minimalist-chic merchandise—white mugs and bags bearing a small black smiley-face logo—and playful cake toppers like teddy bear figurines and cloud-shaped candles. Her cakes, which she says hold personal significance, come in flavors such as mugwort injeolmi, sweet potato, lotus mocha, and Mont Blanc chestnut, and the shop leans into what You calls 'Korean charm' through carefully considered decor, packaging, and home goods." - Cathy Park
