HARUCAKE
Cake shop · Koreatown ·
Fluffy sponge cakes with Korean flavors, Soo Soo Latte, corn latte
Fluffy sponge cakes with Korean flavors, Soo Soo Latte, corn latte
"Verdict: A clickbait cafe with good, expensive cake. Harucake was born to go viral. They serve corn lattes topped with baby cobs. And nearly everything inside this Koreatown cafe—from the walls to the icing on their mini sponge cakes—follows a strict buttercream color scheme. Chances are you’ve already seen a video of someone reviewing Harucake’s bouncy little poufs of milk cream. Here's our take: the place knows how to bake silky chocolate earl grey and earthy mugwort injeolmi cakes. But these slices will cost you (each one is about $14-$15, though they're pretty big). Come on a weekday or risk a two-hour wait for a mostly sold-out menu." - sylvio martins, brant cox, nicolas zhou, cathy park
"Verdict: A clickbait cafe with good, expensive cake. Harucake was born to go viral. They serve corn lattes topped with baby cobs. And nearly everything inside this Koreatown cafe—from the walls to the icing on their mini sponge cakes—follows a strict buttercream color scheme. Chances are you’ve already seen a video of someone reviewing Harucake’s bouncy little poufs of milk cream. Here's our take: the place knows how to bake silky chocolate earl grey and earthy mugwort injeolmi cakes. But these slices will cost you (each one is about $14-$15, though they're pretty big). Come on a weekday or risk a two-hour wait for a mostly sold-out menu." - sylvio martins, brant cox, nicolas zhou
"A couple of blocks from Damo, Harucake has exploded in popularity and lines after taking social media by storm with distinctly Korean desserts and the soosoo latte topped with sweet, fresh corn cream. Owner Ellie You curates a minimalist, pastel-yellow aesthetic and minimalist-chic merchandise—white mugs and bags bearing a small black smiley-face logo—and playful cake toppers like teddy bear figurines and cloud-shaped candles. Her cakes, which she says hold personal significance, come in flavors such as mugwort injeolmi, sweet potato, lotus mocha, and Mont Blanc chestnut, and the shop leans into what You calls 'Korean charm' through carefully considered decor, packaging, and home goods." - Cathy Park
"I observed that Harucake in Koreatown sells impossibly adorable, minimally decorated cakes that have taken TikTok by storm; hours-long waits are the norm for a taste of Ellie You’s cakes, which come in Korean flavors like strawberry milk cream and green grape yogurt and celebrate pastel colorways, cursive writing, and decorative elements like tiny hearts, mini fruits or animals, or small flowers with lots of negative space between each one." - Cathy Chaplin
"Harucake was born to go viral. They serve corn lattes topped with baby cobs. And nearly everything inside this Koreatown cafe—from the walls to the icing on their mini sponge cakes—follows a strict buttercream color scheme. TikTok fame aside, the place knows how to bake silky chocolate earl grey and earthy mugwort injeolmi cakes. But these slices will cost you (each one is about $14-$15, though they're pretty big). Come on a weekday or risk a two-hour wait for a mostly sold-out menu" - Nikko Duren
